Anzeige
Erschienen in:
2014 | OriginalPaper | Buchkapitel
Final Remarks
verfasst von : Stefan Elsner
Erschienen in: Retail Internationalization
Verlag: Springer Fachmedien Wiesbaden
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
Abstract
As initially stated, retailers have been expanding increasingly since the nineties, and the internationalization of retailing firms is characterized by specific challenges due to the inherent local nature of the retail business, unlike the internationalization of manufacturing firms. For instance, El-Amir and Burt (2008) provide the example of Sainsbury’s market engagement in Egypt, where a cutting-edge retail format with low prices, high-quality products and services, and even salaries above average was offered.