Anzeige
Erschienen in:
2017 | OriginalPaper | Buchkapitel
6. #FocusOnTheEndUser: The Approach to Consumer-Centered Healthcare
verfasst von : Matthias Mettler
Erschienen in: Health 4.0: How Virtualization and Big Data are Revolutionizing Healthcare
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
Abstract
Digitalization creates a new challenge for the worldwide health markets; it allows for more efficient healthcare services, reduced healthcare costs, and increased customer service. Additionally, digitalization leads to new opportunities regarding customer interaction, and encourages disruptive new business models. These new business models put the consumer in the center of attention and empower the consumer when dealing with doctors, pharmacists, health insurances, or therapists. The focus of this report lies in this empowerment, and consequently in the demand for a more consumer-oriented healthcare system. Connected to this field of interest, this report will develop and present the methodical concept of the Health Journey. It will show how consumers move through the healthcare industry, which consumer needs are not met, and where there might be opportunities for disruption. Additionally, this report will introduce three Swiss startups that focus on different unmet needs in the Health Journey and that have developed new digital business models.