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Review of Regional Research

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11.01.2019 | Original Paper

Football clubs and regional image

verfasst von: Christina Fischer, Rüdiger Hamm

Erschienen in: Review of Regional Research | Ausgabe 1/2019

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Abstract

Several studies describe and estimate the regional economic effects of sports clubs, most of which concentrate on estimating the monetary effects. In contrast to these studies, this present paper focuses on the intangible regional effects of sports clubs. More precisely, the aim is to analyse whether image effects extending from a professional sports club to a city can be identified, and whether personal characteristics moderate the relationship between club and city image. The city of Moenchengladbach and the well-known German Football Bundesliga club Borussia Moenchengladbach are used as an example. The data for the analysis of these effects was gathered through surveys conducted in the autumn of 2013. The results of descriptive statistics and regression analysis suggest that there is indeed a positive image transfer from the club to the city. In the competition of cities for target groups such as companies, residents, workers and tourists, a positive image can be a decisive factor. As the decisions of these groups codetermine regional economic development, a football club can evidently facilitate regional economic development beyond regional multiplier effects.

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This is viewed from a European perspective. Dolles and Söderman (2013) found that in Japan, for example, females and family visitors constitute the majority of football ‘consumers’.

The fan-region was determined by the spatial distribution of the season-ticket holders.

Sympathizers are excluded from this division, because they cannot be placed clearly into one of these groups.

The item ‘boring’ was excluded from the index building process, because Cronbach’s Alpha made it obvious that it has a negative impact on the reliability of the scale and a converse use of the scale would have changed the original question from “is the city (club) boring” to “is the city (club) not boring”, which is not quite the same.

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Titel: Football clubs and regional image
verfasst von: Christina Fischer
Rüdiger Hamm
Publikationsdatum: 11.01.2019
Verlag: Springer Berlin Heidelberg
Erschienen in: Review of Regional Research / Ausgabe 1/2019
Print ISSN: 0173-7600
Elektronische ISSN: 1613-9836
DOI: https://doi.org/10.1007/s10037-018-00129-5