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2023 | Buch

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Footprint and Entrepreneurship

Global Green Initiatives

herausgegeben von: Aldo Alvarez-Risco, Subramanian Senthilkannan Muthu, Shyla Del-Aguila-Arcentales

Verlag: Springer Nature Singapore

Buchreihe : Environmental Footprints and Eco-design of Products and Processes

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

This book highlights the relevant and timely global change movement: green entrepreneurship. Presented in this book is relevant literature and academic knowledge. The book is expected to support in creating more green entrepreneurship initiatives in collaboration with the UN Sustainable Development Goals.

Inhaltsverzeichnis

Frontmatter

Creating a Green Circular Entrepreneurship Mindset in Students

Abstract

Today in the world, there are still entrepreneurs who prefer a model of linear growth and consumerism, which means that the objective is to increase the production and sales volume of products in the market and their profit, which also requires a greater consumption of resources. While other entrepreneurs consider incorporating new business models, where processes that allow resource efficiency, respect for the environment, and sustainability are applied. Likewise, the OECD considers that entrepreneurs must evolve and change their values and processes because of the risks that may arise in the future due to environmental and climate challenges. How can we develop entrepreneurs with a circular and green mentality? By generating awareness in the new generations, it is possible to improve the competitiveness, efficiency, and effectiveness of the different production and consumption processes, leading to economic growth.

María de las Mercedes Anderson-Seminario, Aldo Alvarez-Risco

Green Entrepreneurship—Added Value as a Strategic Orientation Business Model

Abstract

Traditional entrepreneurship focuses on a take-make-waste strategy to deliver goods on the market. Nonetheless, environmental and social concerns foment the necessity to adopt a new perspective of producing and selling products and services. It is worth mentioning that current businesses are constantly competing for differentiation methods to attract clients. This chapter aims to outline the importance of incorporating green strategies into the supply chain of entrepreneurship to deliver value. Also, we discuss the potential classification of green entrepreneurship according to technological opportunities and their business model. Finally, green innovation among the different subsystems of the value chain of entrepreneurship is crucial for the effective implementation of sustainable development. The findings show the current practices of businesses putting several green initiatives through technology and innovation. Nonetheless, there is a gap between green entrepreneurship and public and government awareness of these venture capitals. It is recommended that governments promote green business practices and ensure a suitable environment for entrepreneurs’ stability.

Sarahit Castillo-Benancio, Aldo Alvarez-Risco, Camila Almanza-Cruz, Luigi Leclercq-Machado, Sharon Esquerre-Botton, María de las Mercedes Anderson-Seminario, Shyla Del-Aguila-Arcentales

Effectiveness of Renewable Energy Policies in Promoting Green Entrepreneurship: A Global Benchmark Comparison

Abstract

Renewable energy policies in some countries are essential for creating a sustainable energy system and reducing carbon emissions. The countries apply different policies to encourage the use of renewable energy whose primary purpose is the promotion, transition, and use of renewable energy. These policies provide incentives that allow companies to benefit, as long as they choose to use renewable sources in their economic activities. This chapter has evaluated renewable energy policies in 20 countries (Liechtenstein, Norway, Sweden, Iceland, Uruguay, Denmark, Niue, Tajikistan, Portugal, Costa Rica, United States, China, Japan, Germany, United Kingdom, India, France, Italy, Canada, and Russia). The analysis focused on the influence of these policies on creating green entrepreneurship. In general, it has been determined that, in many cases, renewable energy policies contribute to creating green entrepreneurship.

Luis Juarez-Rojas, Aldo Alvarez-Risco, Nilda Campos-Dávalos, María de las Mercedes Anderson-Seminario, Shyla Del-Aguila-Arcentales

Theory of Sustainable Paths for Entrepreneurship Associated with Fashion and Practical Examples

Abstract

The fashion industry is one sector that generates the most pollution globally due to the overproduction generated by the high demand for products. From its production to the end of its life cycle, it is negatively impacted by chemicals, water pollution, and solid waste; often, workers are exploited, and the likelihood that their health is affected in the long term. New entrepreneurs have emerged seeking to reduce the environmental impact, provide decent work, and offer sustainable alternatives for fashionable market niches, which is the reason why this paper analyzes the theory of sustainable paths for entrepreneurship associated with fashion, and in addition to that, brings real cases that aim to reduce the impact of the fashion industry by providing sustainable fashion products.

Marián Arias-Meza, Aldo Alvarez-Risco, Berdy Briggitte Cuya-Velásquez, Romina Gómez-Prado, María de las Mercedes Anderson-Seminario, Shyla Del-Aguila-Arcentales

Strategies in Small Businesses to Combat Plastic Overproduction

Abstract

Modern production processes have been increasingly responsible for plastic overproduction for various reasons, not limited to containers and packaging. Said situation has reflected its consequences on human and animal health, especially with the COVID-19 pandemic. Because of this, it is imperative to consider the measures taken to reduce plastic contamination and the role of sustainability in plastic production processes. Previous studies and literature about the effects of plastics, the provisional standards, and programs to reduce contamination caused by this material have been analyzed in order to highlight its importance. Green businesses are also proposed as a more efficient solution to the problem of plastic overproduction. Some examples of small green businesses are presented to demonstrate the adoption of sustainable, eco-friendly measures in their business model and that even after some years, said models have proved to be effective by providing revenues and still following the ecological practices such as recycling different kinds of plastics and wastes.

Myreya De-La-Cruz-Diaz, Aldo Alvarez-Risco, Micaela Jaramillo-Arévalo, María de las Mercedes Anderson-Seminario, Shyla Del-Aguila-Arcentales

Redefining Entrepreneurship: The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism

Abstract

Green entrepreneurship proposes practices focused on mitigating environmental issues through innovation to harmonize economic success and ecological conservation. The proposed topic aims to determine the role of corporate social responsibility (CSR) and corporate image (CI) as plausible critical strategies in developing green entrepreneurialism to improve corporate performance and maintain a long-term competitive edge. A collection of academic evidence was carried out on CSR and CI in the positioning process of sustainable enterprises in various countries.

Flavio Morales-Rios, Aldo Alvarez-Risco, Sharon Esquerre-Botton, Sarahit Castillo-Benancio, María de las Mercedes Anderson-Seminario, Shyla Del-Aguila-Arcentales, Francis Julca-Zamalloa

Creation of Sustainable Enterprises from the Female Directionality

Abstract

Women's sustainable entrepreneurship has increased significantly due to all parties’ demands and the positive contributions to sustainable development (SDG). Entrepreneurs are motivated to carry out their sustainable enterprises by benefiting society, the planet, and the economy. However, women entrepreneurs face various barriers imposed by a patriarchal power system. The main barriers are gender discrepancy, little government support, lack of financing, and individual capacities. Additionally, the family, especially the husband, promotes or limits the creation and execution of women’s businesses. For this reason, this research investigates female leadership, business legitimacy, motivations, and barriers when creating female enterprises. The information was compiled from a vast number of articles related to sustainable female entrepreneurship found in the Scopus database.

Berdy Briggitte Cuya-Velásquez, Aldo Alvarez-Risco, María de las Mercedes Anderson-Seminario, Shyla Del-Aguila-Arcentales

Growing the Green Entrepreneurial Intention Among Youth—A Worldwide Comparative Analysis

Abstract

Entrepreneurship is recently viewed as a motor of economic, social, and environmental development. As a result, countries and educational institutions are looking toward implementing entrepreneurial education among young people, such as scholars. Nonetheless, it remains weak since students’ intention to become entrepreneurs is not substantial. This chapter aims to understand how scholars’ educational systems, and government can increase green entrepreneurial intention. A worldwide comparative analysis review was made to determine the current practices in different parts of the globe. National, private, and educational institutions play a crucial role in developing green entrepreneurial intention. Students look for the necessary knowledge, skills, abilities, and an excellent ecosystem to develop a new venture.

Luigi Leclercq-Machado, Aldo Alvarez-Risco, María de las Mercedes Anderson-Seminario, Shyla Del-Aguila-Arcentales

Green Marketing and Entrepreneurship

Abstract

The world’s environmental situation is a great source of concern for most people and industries that do nothing but grow over time. People have begun to develop a greater awareness of what they consume and these products’ impact, processes, and transport. The concept of green marketing has been generated. Green marketing is a tool used to show the sustainable objectives of the company while meeting the needs and expectations of customers. This concept is being applied more and more among companies, thus causing a particular influence on the behavior of consumers when making purchases. In addition, the decision of its application gives rise to both advantages and challenges, which are related and can be closely observed in entrepreneurship and small businesses. This chapter presents the concept of green marketing, its importance, presence in current markets, the advantages and challenges of its application. In the same way, it is necessary to highlight the approach taken by this work when relating and highlighting the importance and influence of green marketing in entrepreneurship and small companies over large companies.

Myreya De-La-Cruz-Diaz, Aldo Alvarez-Risco, Micaela Jaramillo-Arévalo, María de las Mercedes Anderson-Seminario, Shyla Del-Aguila-Arcentales

Sustainable Entrepreneurship: How Create Firms and Support SDG

Abstract

Over the years, the need to achieve sustainable development throughout the world shows a greater interest in society to preserve the state of the planet, a fact that influences the actions and decisions that companies take every day in their different functions. This situation makes the 17 Sustainable Development Goals (SDG), presented by the United Nations (UN), gain a position of great importance at the business level. These objectives are considered tools used in ventures and make them sustainable from birth. According to their classification, the SDGs were distributed in this framework's environmental, social, and economic dimensions. In addition, some cases of implementing strategies, measures, or action plans of sustainable enterprises that are developed to support the fulfillment of these goals are exposed.

Romina Gómez-Prado, Aldo Alvarez-Risco, Jorge Sánchez-Palomino, María de las Mercedes Anderson-Seminario, Shyla Del-Aguila-Arcentales

FinTech: An Innovative Green Entrepreneurship Model

Abstract

FinTech or financial technology has improved financial services through technology and innovation. These revolutionary financial companies are here to stay since they offer significant benefits to users, such as more incredible speed or lower commissions on their transactions. They are very competitive in the market, being more attractive than banks. Since the outbreak of the COVID-19 pandemic, many people are starting to start a business, and FinTechs represent an excellent opportunity to start a sustainable green business over time and fast-growing. Naturally, it is not an easy task to launch a new FinTech; it requires hard work, but it has great rewards. Due to those above, it is essential to analyze its implications deeply.

Marco Calle-Nole, Aldo Alvarez-Risco, Anguie Contreras-Taica, María de las Mercedes Anderson-Seminario, Shyla Del-Aguila-Arcentales

Intention of Green Entrepreneurship Among University Students in Colombia

Abstract

This chapter shows the outcomes of field research that measured the effect of institutional support for developing entrepreneurship (ISDE) and country support for entrepreneurship (CSE) through entrepreneurial self-efficacy (ESE) on green entrepreneurial intention (GEI). 389 business students in Colombia completed the questionnaire using an online platform. Twenty-four questions measured the GEI. The study used SEM-PLS technical analysis. It was found that ISDE (0.224) and CSE (0.161) had a positive and significant effect on ESE, and ESE had a positive effect (0.705) on GEI. The model explained 49.7% of GEI. The information from the current study can be used to create new plans and strategies by university authorities.

Paula Viviana Robayo-Acuña, Gabriel-Mauricio Martinez-Toro, Aldo Alvarez-Risco, Sabina Mlodzianowska, Shyla Del-Aguila-Arcentales, Mercedes Rojas-Osorio

Titel: Footprint and Entrepreneurship
herausgegeben von: Aldo Alvarez-Risco
Subramanian Senthilkannan Muthu
Shyla Del-Aguila-Arcentales
Verlag: Springer Nature Singapore
Electronic ISBN: 978-981-19-8895-0
Print ISBN: 978-981-19-8894-3
DOI: https://doi.org/10.1007/978-981-19-8895-0