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Erschienen in:
Creating a Green Circular Entrepreneurship Mindset in Students Kapitel lesen Erstes Kapitel lesen

2023 | OriginalPaper | Buchkapitel

Redefining Entrepreneurship: The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism

verfasst von : Flavio Morales-Rios, Aldo Alvarez-Risco, Sharon Esquerre-Botton, Sarahit Castillo-Benancio, María de las Mercedes Anderson-Seminario, Shyla Del-Aguila-Arcentales, Francis Julca-Zamalloa

Erschienen in: Footprint and Entrepreneurship

Verlag: Springer Nature Singapore

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Abstract

Green entrepreneurship proposes practices focused on mitigating environmental issues through innovation to harmonize economic success and ecological conservation. The proposed topic aims to determine the role of corporate social responsibility (CSR) and corporate image (CI) as plausible critical strategies in developing green entrepreneurialism to improve corporate performance and maintain a long-term competitive edge. A collection of academic evidence was carried out on CSR and CI in the positioning process of sustainable enterprises in various countries.

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Vorheriges Kapitel Strategies in Small Businesses to Combat Plastic Overproduction
Nächstes Kapitel Creation of Sustainable Enterprises from the Female Directionality
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Metadaten
Titel
Redefining Entrepreneurship: The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism
verfasst von
Flavio Morales-Rios
Aldo Alvarez-Risco
Sharon Esquerre-Botton
Sarahit Castillo-Benancio
María de las Mercedes Anderson-Seminario
Shyla Del-Aguila-Arcentales
Francis Julca-Zamalloa
Copyright-Jahr
2023
Verlag
Springer Nature Singapore
Buch
Footprint and Entrepreneurship

Print ISBN: 978-981-19-8894-3

Electronic ISBN: 978-981-19-8895-0

Copyright-Jahr: 2023

DOI
https://doi.org/10.1007/978-981-19-8895-0_6