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Erschienen in:
2021 | OriginalPaper | Buchkapitel
From Globalization Towards Localization in Sales
verfasst von : Jukka Rantala, Henri Untinen, Maria Yllikäinen, Timo Holopainen
Erschienen in: Advances in Human Factors, Business Management and Leadership
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Abstract
The aim of the research is to highlight the cultural impact on value formation between sales. What role does culture play in the globalization of sales. Culture itself is a broad concept, and its implications for the uses studied from different perspectives and starting points. The influence of cultures on the company’s operations is emphasized in all forms, in which case the company strives to create all cultural activities with the company. Modeling has highlighted the impact of culture on the sales process. The research prioritizes the smallest smallest cultural differences that arise at the highest value.