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India’s Emergence as a Lead Market for Frugal Innovations: An Introduction to the Theme and to the Contributed Volume Kapitel lesen Erstes Kapitel lesen

2017 | OriginalPaper | Buchkapitel

Frugality in Indian Context: What Makes India a Lead Market for Affordable Excellence?

verfasst von : Rajnish Tiwari

Erschienen in: Lead Market India

Verlag: Springer International Publishing

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Abstract

In recent years a phenomenon called “frugal innovation” has increasingly gained traction in the scholarly discourse; and as research reveals, it is often brought in connection with India. Apparently, India has quietly acquired the role of a pioneer for innovations that aim at combining affordability with excellence, cutting across sectoral boundaries. But what is it that makes India a forerunner for an innovation paradigm with increasing global relevance? In this paper, I propose that the “lead market” theory can explain to a quite good extent the attractiveness of India for frugal solutions. On one hand, there are concrete economic factors that give rise to resource-efficient and affordable solutions to problems faced in day-to-day life. On the other hand, frugality has been long regarded as a virtuous social value in India and the socio-cultural context of the country provides a fertile environment for the acceptance of frugal products and services on both demand and supply sides.
This paper, apart from dwelling on the concept of lead markets and its application in the context of frugal innovations in India, also presents some qualitative results of an empirical survey conducted by the author with participation of Indian students that underscore the role of culture as a key determinant for the acceptance of frugal innovation by relevant stakeholders.

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Vorheriges Kapitel Frugal Innovation: An Assessment of Scholarly Discourse, Trends and Potential Societal Implications
Nächstes Kapitel Emerging Patterns of Grassroots Innovations: Results of a Conceptual Study Based on Selected Cases from India
Fußnoten
1
See, e.g., Economist (2009), Bhatti and Ventresca (2012), Tiwari and Herstatt (2012), Brem and Ivens (2013), Arnett and Claas (2015), Radjou and Prabhu (2015), Rosca, Arnold, and Bendul, (2016).
 
2
See, e.g., Bruche (2009), Pradhan and Singh (2009), Sauvant Pradhan, Chatterjee, and Harley (2010), Bruche and Wäldchen (2013), Holtbrügge (2013), Tiwari (2014).
 
3
See, e.g., Agarwal and Brem (2012), Singh, Gambhir, Sotiropoulos, and Duckworth (2012), Tiwari and Herstatt (2012), Basu, Banerjee, and Sweeny (2013), Radjou and Prabhu (2013, 2015), Rao (2013), Tiwari, Kalogerakis, and Herstatt (2014), Ramdorai and Herstatt (2015), Tiwari, Kalogerakis, et al. (2016).
 
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Metadaten
Titel
Frugality in Indian Context: What Makes India a Lead Market for Affordable Excellence?
verfasst von
Rajnish Tiwari
Copyright-Jahr
2017
Buch
Lead Market India

Print ISBN: 978-3-319-46390-2

Electronic ISBN: 978-3-319-46392-6

Copyright-Jahr: 2017

DOI
https://doi.org/10.1007/978-3-319-46392-6_3

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