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Erschienen in:
2011 | OriginalPaper | Buchkapitel
Gender Stereotype in Foreign Media Advertisement: Performance Feature, Function and Mechanism
verfasst von : Ben-Xian Yao, Xiao Zhou
Erschienen in: Advances in Computer Science, Intelligent System and Environment
Verlag: Springer Berlin Heidelberg
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Gender stereotype in media advertisement is a type of gender stereotype, which presents in media advertisiement. Nowdays, foreign researchers paid attention to the performance feature, function as well as mechanism of gender stereotype, and made abundant achievements. However, there is still some weakness existing in those studies. Therefore, it is imperative for researchers to reform it’s research methods, focus on cross-cultural studies, expand the content of studies and strengthen home resaerches. so as to add lots of understanding on gender stereotypes in media advertising for Chinese people.