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Erschienen in:
1999 | OriginalPaper | Buchkapitel
Global Development of R&D The Japanese Perspective
verfasst von : Hans-Georg Junginger
Erschienen in: Globalisation of R&D and Technology Markets
Verlag: Physica-Verlag HD
Enthalten in: Professional Book Archive
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This paper is focused to the Japanese perspective on global development of R&D. It will provide some insight as to how top management in Japan views the globalisation of R&D and what their expectations are for Sony’s R&D efforts in Europe. Sony cannot be seen as a traditional Japanese company. Sony does not belong to a “Keiretsu”. It is a relatively young company and just celebrated its 50th anniversary last year. If one looks at Sony’s world-wide sales figures, the Japanese market generates only 28% of its sales. This is comparatively less than other Japanese multinationals. The U.S., including Canada, makes up some 30% of the sales, while Europe accounts for 22% and the rest of the world accounts for 20%. It is safe to say that Sony is among the most international companies in business today.