2015 | OriginalPaper | Buchkapitel
Global Marketing Opportunities in Services for Third World Business
verfasst von : C. P. Rao, Vinay Kothari, David Kurtz
Erschienen in: Proceedings of the 1993 World Marketing Congress
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Services sectors of various economies in the world are fast expanding. Concurrently the world trade in services is growing at a faster rate than in manufactured products and commodities. This process is facilitated by several global developments which are progressively removing the barriers for global trade in services. This paper identifies the emerging trade opportunities in global trade in services especially for third world businesses. It also provides some strategic guidelines dealing with the supply and demand sides of services marketing.