nach oben

Erschienen in:

2019 | OriginalPaper | Buchkapitel

Going Viral: Elements that Lead Videos to Become Viral

verfasst von : Rania Abouyounes

Erschienen in: Digital Economy. Emerging Technologies and Business Innovation

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

Why are some video content more viral than others are? This paper takes an exploratory approach to understanding the elements of viral videos in terms of digital marketing. Using a set of data about viral videos, case studies, and observations of viral videos, this paper provides insight on what elements should be present to achieve virility and replicate the results. To overcome a noisy market full of competitor messages, the elements in this paper will allow for a better-implemented video marketing campaign. Turning a video marketing campaign into a viral video marketing campaign needs extra effort from businesses in terms of innovation and creativity.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 390 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Maschinenbau + Werkstoffe

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Vorheriges Kapitel Transparency in the E-Journals Market: Controlled Preferences and Altered Rational Choices

Nächstes Kapitel A Quantitative Model for Replacement of Medical Equipment Based on Technical and Economic Factors

Brenner, M.: Is there a science to making a viral video? (2015). Marketing Insider Group: https://marketinginsidergroup.com/content-marketing/how-to-make-a-viral-video/. Accessed 09 Jan 2019

Burke, Z.: Social media marketing: how to choose your channels and create your strategy (2019). Digital Marketing Institute: https://digitalmarketinginstitute.com/blog/social-media-marketing-choose-channels-create-strategy

Connell, A.: How to stand out online: 43 experts share their top tips (2019). Blogging Wizard: https://bloggingwizard.com/stand-out-online/

Dawson, V.: How to master a viral video campaign (2017). Forbes: https://www.forbes.com/sites/vinettaproject/2017/06/14/how-to-master-a-viral-video-campaign/#5f80398040f6. Accessed 09 Jan 2019

Dove US: Dove real beauty sketches you’re more beautiful than you think (2013). Youtube: https://www.youtube.com/watch?v=XpaOjMXyJGk. Accessed 04 Jan 2019

Flynn, K.: Facebook video watch time (2017). Mashable: https://mashable.com/2017/01/26/facebook-video-watch-time/

Fractl: Why certain emotional combinations make people share (n.d.). Fractl: https://www.frac.tl/work/marketing-research/viral-content-emotions-study/. Accessed 09 Jan 2019

Frangoul, A.: 10 ways the web and internet have transformed our lives (2019). CNBC: https://www.cnbc.com/2018/02/09/10-ways-the-web-and-internet-have-transformed-our-lives.html

Gotter, A.: Viral video marketing examples (2018). Disruptive Advertising: https://www.disruptiveadvertising.com/video-advertising/viral-video-marketing-examples/

Hayes, A.: The state of video marketing in 2018 (2018). Hubspot: https://blog.hubspot.com/marketing/state-of-video-marketing-new-data. Accessed 09 Jan 2019

Hoben, N.: 10 rules for video marketing & SEO success (2018). Search Engine Journal: https://www.searchenginejournal.com/10-rules-for-video-marketing-seo-success/266405/. Accessed 04 Jan 2019

Hutchinson, A.: Cracking the code of virality: what makes a video go viral (and can you use that to advantage)? (2016). Social Media Today: https://www.socialmediatoday.com/social-networks/cracking-code-virality-what-makes-video-go-viral-and-can-you-use-advantage. Accessed 09 Jan 2019

Kevin Westcott, J.L.: Digital media segments: looking beyond generations (2018). Deliotte Insights: https://www2.deloitte.com/insights/us/en/industry/telecommunications/media-consumption-behavior-across-generations.html

Libert, K.: Age and gender matter in viral marketing (2014). Harvard Business Review: https://hbr.org/2014/08/age-and-gender-matter-in-viral-marketing. Accessed 04 Jan 2019

MetLife: “My dad’s story”: Dream for My Child | MetLife (2015). YouTube: https://www.youtube.com/watch?v=3bdm4NBYxII&feature=youtu.be. Accessed 04 Jan 2019

Meyer, A.: Viral video marketing: what’s, why’s & how’s of going viral (2015). Ideal Path: https://www.idealpath.com/marketing-automation-blog/social-media-marketing/viral-video-marketing-cats-babies-and-your-company/. Accessed 04 Jan 2019

Price, S.: The power of viral marketing (2019). Super Dream: https://superdream.com/news-blog/the-power-of-viral-marketing

Pritchard, K.: 25 new video marketing statistics for 2019 (2018). Impact Bnd: https://www.impactbnd.com/blog/new-video-marketing-statistics-2019

Squatty Potty: This unicorn changed the way i poop (2015). YouTube: https://www.youtube.com/watch?v=YbYWhdLO43Q. Accessed 09 Jan 2019

Tynski, K.L.: Research: the emotions that make marketing campaigns go viral (2013). Harvard Business Review: https://hbr.org/2013/10/research-the-emotions-that-make-marketing-campaigns-go-viral. Accessed 04 Jan 2019

West, T.: Going viral: factors that lead videos to become internet phenomena. Elon J. Undergrad. Res. Commun. 2, 1–9 (2011)

Titel: Going Viral: Elements that Lead Videos to Become Viral
verfasst von: Rania Abouyounes
Verlag: Springer International Publishing
Buch: Digital Economy. Emerging Technologies and Business Innovation
Print ISBN: 978-3-030-30873-5

Electronic ISBN: 978-3-030-30874-2

Copyright-Jahr: 2019
DOI: https://doi.org/10.1007/978-3-030-30874-2_21

Springer Professional

Abstract

Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Technik"

Springer Professional "Wirtschaft"

Premium Partner