nach oben

Journal of Business Ethics

Erschienen in:

01.05.2013

Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk

verfasst von: Yu-Shan Chen, Ching-Hsun Chang

Erschienen in: Journal of Business Ethics | Ausgabe 3/2013

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

The paper explores the influence of greenwash on green trust and discusses the mediation roles of green consumer confusion and green perceived risk. The research object of this study focuses on Taiwanese consumers who have the purchase experience of information and electronics products in Taiwan. This research employs an empirical study by means of the structural equation modeling. The results show that greenwash is negatively related to green trust. Therefore, this study suggests that companies must reduce their greenwash behaviors to enhance their consumers’ green trust. In addition, this study finds out that green consumer confusion and green perceived risk mediate the negative relationship between greenwash and green trust. The results also demonstrate that greenwash is positively associated with green consumer confusion and green perceived risk which would negatively affect green trust. It means that greenwash does not only negatively affect green trust directly but also negatively influence it via green consumer confusion and green perceived risk indirectly. Hence, if companies would like to reduce the negative relationship between greenwash and green trust, they need to decrease their consumers’ green consumer confusion and green perceived risk.

Vorheriger Artikel Ethical Consumption and New Business Models in the Food Industry. Evidence from the Eataly Case

Nächster Artikel Let the Story Go: The Role of Emotion in the Decision-Making Process of the Reluctant, Vulnerable Witness or Whistle-Blower

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Aaker, D. A. (1996). Building strong brands. New York: Free Press.

Chang, C.-H. (2011). The influence of corporate environmental ethics on competitive advantage: The mediation role of green innovation. Journal of Business Ethics, 104(3), 361–370.CrossRef

Chang, H. H., & Chen, S. W. (2008). The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator. Online Information Review, 32(6), 818–841.CrossRef

Chaudhuri, A. (1997). Consumption emotion and perceived risk: A macro-analytic approach. Journal of Business Research, 39(1), 81–92.CrossRef

Chen, Y.-S. (2008a). The driver of green innovation and green image—Green core competence. Journal of Business Ethics, 81(3), 531–543.CrossRef

Chen, Y.-S. (2008b). The positive effect of green intellectual capital on competitive advantages of firms. Journal of Business Ethics, 77(3), 271–286.CrossRef

Chen, Y.-S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93(2), 307–319.CrossRef

Chen, Y.-S., & Chang, C.-H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502–520.CrossRef

Chen, Y.-S., Lai, S.-B., & Wen, C.-T. (2006). The influence of green innovation performance on corporate advantage in Taiwan. Journal of Business Ethics, 67(4), 331–339.CrossRef

Cherry, M. A., & Sneirson, J. F. (1999). Beyond profit: Rethinking corporate social responsibility and greenwashing after the BP oil disaster. Tulane Law Review, 85(4), 983–1038.

Cox, D. F. (1967). Risk handling in consumer behavior—An intense study of two cases. In D. F. Cox (Ed.), Risk taking and information handling in consumer behavior. Boston: Harvard University.

Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1986). Consumer behavior. Chicago: The Dryden Press.

Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.CrossRef

Foxman, E. R., Berger, P. W., & Cote, J. A. (1992). Consumer brand confusion: A conceptual framework. Psychology and Marketing, 9(2), 123–140.CrossRef

Foxman, E. R., Muehling, D. D., & Berger, P. W. (1990). An investigation of factors contributing to consumer brand confusion. Journal of Consumer Affairs, 24(1), 170–189.CrossRef

Ganesan, S. (1994). Determinants of long-term orientation in buyer–seller relationships. Journal of Marketing, 58(2), 1–19.CrossRef

Gillespie, E. (2008). Stemming the tide of greenwash. Consumer Policy Review, 18(3), 79–83.

Gregg, D. G., & Walczak, S. (2008). Dressing your online auction business for success: An experiment comparing two e-Bay businesses. MIS Quarterly, 32(3), 653–670.

Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate data analysis. Upper Saddle River, NJ: Prentice-Hall, Inc.

Hamann, R., & Kapelus, P. (2004). Corporate social responsibility in mining in southern Africa: Fair accountability or just greenwash? Development, 47(3), 85–92.CrossRef

Harridge-March, S. (2006). Can the building of trust overcome consumer perceived risk online? Marketing Intelligence & Planning, 24(7), 746–761.CrossRef

Hart, P., & Saunders, C. (1997). Power and trust: Critical factors in the adoption and use of electronic data interchange. Organizational Science, 8(1), 23–42.CrossRef

Hoedeman, O. (2002). Rio + 10 and the greenwash of corporate globalization. Development, 45(3), 39–42.CrossRef

Horiuchi, R., & Schuchard, R. (2009). Understanding and preventing greenwash: A business guide. London: Futerra Sustainability Communications.

Jacoby, J., & Kaplan, L. B. (1972). The components of perceived risk. In M. Venkatesan (Ed.), Proceedings of the third annual conference. Iowa City, IA: Association for Consumer Research.

Jacoby, J., Speller, D. E., & Kohn, C. A. (1974). Brand choice behavior as a function of information load. Journal of Marketing Research, 11(1), 63–69.CrossRef

Kalafatis, S. P., & Pollard, M. (1999). Green marketing and Ajzen’s theory of planned behaviour: A cross-market examination. Journal of Consumer Marketing, 16(4/5), 441–460.CrossRef

Koehn, D. (2003). The nature of and conditions for online trust. Journal of Business Ethics, 43(1), 3–19.CrossRef

Langer, A., Eisend, M., & Kub, A. (2008). The impact of eco-labels on consumers: Less information, more confusion? European Advances in Consumer Research, 8, 338–339.

Laufer, W. S. (2003). Social accountability and corporate greenwashing. Journal of Business Ethics, 43(3), 253–261.CrossRef

Leek, S., & Chansawatkit, S. (2006). Consumer confusion in the thai mobile phone market. Journal of Consumer Behaviour, 5(6), 518–532.

Lyon, T. P., & Maxwell, J. W. (2011). Greenwash: Corporate environmental disclosure under threat of audit. Journal of Economics & Management Strategy, 20(1), 3–41.CrossRef

Malhotra, N. K., Kim, S. S., & Patil, A. (2006). Common method variance in IS research: A comparison of alternative approaches and a reanalysis of past research. Management Science, 52(12), 1865–1883.CrossRef

Matzler, K., Stieger, D., & Füller, J. (2011). Consumer confusion in internet-based mass customization: Testing a network of antecedents and consequences. Journal of Consumer Policy, 34(2), 231–247.CrossRef

Mishra, D. P., Heide, J. B., & Cort, S. G. (1998). Information asymmetry and levels of agency relationships. Journal of Marketing Research, 35(3), 277–295.CrossRef

Mitchell, V.-W. (1999). Consumer perceived risk: Conceptualizations and models. European Journal of Marketing, 33(1), 163–195.CrossRef

Mitchell, V.-W., & Papavassiliou, V. (1999). Marketing causes and implications of consumer confusion. Journal of Product and Band Management, 8(4), 319–339.CrossRef

Mitchell, V.-W., Walsh, G., & Yamin, M. (2005). Towards a conceptual model of consumer confusion. Advances in Consumer Research, 32(1), 143–150.

Moorman, C., Deshpandé, R., & Zaltman, G. (1993). Factors affecting trust in market research relationships. Journal of Marketing, 57(1), 81–101.CrossRef

Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20–38.CrossRef

Murphy, P. E., & Enis, B. M. (1986). Classifying products strategically. Journal of Marketing, 50, 24–42.CrossRef

Parguel, B., Benoît-Moreau, F., & Larceneux, F. (2011). How sustainability ratings might deter ‘greenwashing’: A closer look at ethical corporate communication. Journal of Business Ethics, 102(1), 15–28.CrossRef

Peattie, K., Peattie, S., & Ponting, C. (2009). Climate change: A social and commercial marketing communications challenge. EuroMed Journal of Business, 4(3), 270–286.CrossRef

Peter, J. P., & Ryan, M. J. (1976). An investigation of perceived risk at the brand level. Journal of Marketing Research, 13(2), 184–189.CrossRef

Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903.CrossRef

Polonsky, M. J., Grau, S. L., & Garma, R. (2010). The new greenwash? Potential marketing problems with carbon offsets. International Journal of Business Studies, 18(1), 49–54.

Pomering, A., & Johnson, L. W. (2009). Advertising corporate social responsibility initiatives to communicate corporate image: Inhibiting scepticism to enhance persuasion. Corporate Communications: An International Journal, 14(4), 420–439.

Ramus, C. A., & Montiel, I. (2005). When are corporate environmental policies a form of greenwashing? Business and Society, 44(4), 377–414.CrossRef

Rao, S. S., Truong, D., Senecal, S., & Le, T. T. (2007). How buyers’ expected benefits, perceived risks, and e-business readiness influence their e-marketplace usage. Industrial Marketing Management, 36(8), 1035–1045.CrossRef

Rousseau, D. M., Sitkin, S. B., Burt, R. S., & Camerer, C. (1998). Not so different after all: A cross-discipline view of trust. Academy of Management Review, 23(3), 393–404.CrossRef

Self, R. M., Self, D. R., & Bell-Haynes, J. (2010). Marketing tourism in the Galapagos Islands: Ecotourism or greenwashing? International Business & Economics Research Journal, 9(6), 111–125.

Singh, J., & Sirdeshmukh, D. (2000). Agency and trust mechanisms in consumer satisfaction and loyalty judgements. Journal of the Academy of Marketing Science, 28(1), 150–167.CrossRef

Slaughter, P. (2008). Avoid the pitfalls of greenwash. Home Furnishings Business, 3(2), 32–36.

Sweeney, J. C., Soutar, G. N., & Johnson, L. W. (1999). The role of perceived risk in the quality-value relationship: A study in a retail environment. Journal of Retailing, 75(1), 77–105.CrossRef

TerraChoice. (2009). The seven sins of greenwashing. Ottawa, ON: TerraChoice Environmental Marketing Inc.

TerraChoice. (2010). The sins of greenwashing. Ottawa, ON: TerraChoice Environmental Marketing Inc.

Turnbull, P. W., Leek, S., & Ying, G. (2000). Customer confusion: The mobile phone market. Journal of Marketing Management, 16, 143–163.CrossRef

Walsh, G., Hennig-Thurau, T., & Mitchell, V.-W. (2007). Consumer confusion proneness: Scale development, validation, and application. Journal of Marketing Management, 23(7–8), 697–721.CrossRef

Walsh, G., & Mitchell, V.-W. (2010). The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction. European Journal of Marketing, 40(6), 838–859.

Warrington, T., Abgrab, N., & Caldwell, H. (2000). Building trust to develop competitive advantage in e-business relationships. Competitiveness Review, 10(2), 160–168.CrossRef

Wood, C. M., & Scheer, L. K. (1996). Incorporating perceived risk into models of consumer deal assessment and purchase intent. Advances in Consumer Research, 23, 399–406.

Titel: Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk
verfasst von: Yu-Shan Chen
Ching-Hsun Chang
Publikationsdatum: 01.05.2013
Verlag: Springer Netherlands
Erschienen in: Journal of Business Ethics / Ausgabe 3/2013
Print ISSN: 0167-4544
Elektronische ISSN: 1573-0697
DOI: https://doi.org/10.1007/s10551-012-1360-0

Springer Professional

Abstract

Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Wirtschaft"

Weitere Artikel der Ausgabe 3/2013

Deficiencies in the Code of Conduct: The AICPA Rhetoric Surrounding the Tax Return Preparation Outsourcing Disclosure Rules

The Conflict of Ethos and Ethics: A Sociological Theory of Business People’s Ethical Values

Determinants of Consumer’s Willingness to Purchase Gray-Market Smartphones

Business Executives’ Perceptions of Ethical Leadership and Its Development

Taking Stock of Accounting Ethics Scholarship: A Review of the Journal Literature

The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions

Premium Partner