nach oben

International Entrepreneurship and Management Journal

Erschienen in:

14.07.2020

Home-grown middle eastern franchises: prospects for the future

verfasst von: Bassem M. Nasri, Pablo G. Collazzo, Dianne H. B. Welsh

Erschienen in: International Entrepreneurship and Management Journal | Ausgabe 4/2021

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

This research explores the local factors that drive the competitiveness of Middle Eastern food service franchises in international markets. The literature on franchising is largely concerned with the success and competitiveness of Western franchises in global markets, with little information on the Middle East. This is despite its relevance as a major franchise market, with an economy shifting towards oil-alternative businesses. When referenced, the region is depicted solely as a host to foreign franchise operations, overlooking the opportunities of local businesses to adopt franchising as a strategy for international expansion. A qualitative case study methodology is applied to prominent food service franchises from Lebanon and the United Arab Emirates. The cases highlight real experiences of success and failure in specific regional and international markets, and suggest that culture contributes to international competitiveness. Implications for future research are discussed.

Vorheriger Artikel The role of social networks in shaping entrepreneurial exit strategies

Nächster Artikel Grand challenges and entrepreneurship: Emerging issues, research streams, and theoretical landscape

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Alharbi, M. M. (2014). Barriers to franchising in Saudi Arabia. Journal of Marketing Channels, 21(3), 196–209.

Ali, A. J. (1990). Decision-making style, individualism, and attitudes toward risk of Arab executives. International Studies of Management and Organization, 22(3), 53–73.

Aliouche, E. H., & Schlentrich, U. A. (2011). Towards a strategic model of global franchise expansion. Journal of Retailing, 87(3), 345–365.

Alon, I. (2006). Executive insight, evaluating the market size for service franchising in emerging markets. International Journal of Emerging Markets, 1(1), 9–20.

Alon, I. (2004). Global franchising and development in emerging and transitioning markets. Journal of Macromarketing, 24(2), 156–167.

Alon, I. (1999). The internationalization of U.S. franchising systems. New York: Garland Publishing.

Alon, I., & McKee, D. I. (1999). Towards a macro-environmental model of international franchising. Multinational Business Review, 7(1), 76–82.

Alon, I., & Welsh, D. H. B. (Eds.). (2001). International franchising in emerging markets: China, India, and other Asian countries. Chicago, IL: CCH Publishing.

Alon, I., & Welsh, D. H. B. (2003). International franchising in industrialized markets: Western and northern Europe. Chicago: CCH Publishing.

Alon, I., Toncar, M., & Le, L. (2002). American franchising competitiveness in China. Journal of Global Competitiveness, 10(1), 65–83.

Alon, I., Ni, L., & Wang, Y. (2012). Examining the determinants of hotel chain expansion through international franchising. International Journal of Hospitality Management, 31(2), 379–386.

Altinay, L., & Brookes, M. (2012). Factors influencing relationship development in franchise partnerships. Journal of Services Marketing, 26(4), 278–292.

Anwar, S. T. (2011). Franchising: Category issues, changing dynamics and competitiveness. International Journal of Commerce and Management, 21(3), 241–255.

Baena, V. (2012a). Market conditions driving international franchising in emerging markets. International Journal of Emerging Markets, 7(1), 49–71.

Baena, V. (2012b). Master franchising as foreign entry mode: Evidences from the Spanish franchise system. ISRN Economics, 2012, 1–8. https://doi.org/10.5402/2012/293478.CrossRef

Banderas, G., Acosta, M. C. A., Elizondo, M. M., & Noyola del Rio, F. G. (2013). Strategic development of Mexican franchises: Empirical study in the Laguna region, Mexico. Global Conference on Business and Finance Proceedings, 8(2), 883–888.

Baxter, P., & Jack, S. (2008). Qualitative case study methodology: Study design and implementation for novice researchers. The Qualitative Report, 13(4), 544–559.

Bernstein Global Wealth Management. (2010). European luxury goods: The anatomy of overseas luxury markets. New York: Bernstein Research.

Bryman, A. (2004). Social research methods (2nd ed.). New York: Oxford University Press.

Campbell, D., Datar, S. M., & Sandino, T. (2009). Organizational design and control across multiple markets: The case of franchising in the convenience store industry. The Accounting Review, 84(6), 1749–1779.

Chen, S., Wang, S., & Yang, H. (2015). Spatial competition and interdependence in strategic decisions: Empirical evidence from franchising. Economic Geography, 91(2), 165–204.

Chirico, F., Welsh, D. H. B., Ireland, R. D., & Sieger, P. (2020). Family versus non-family firm, franchisors: Behavioral and performance differences. Journal of Management Studies. https://doi.org/10.1111/joms.12567.

Dant, R. P., Grünhagen, M., & Windsperger, J. (2011). Franchising research frontiers for the twenty-first century. Journal of Retailing, 87(3), 253–268.

Dant, R. P., Perrigot, R., & Cliquet, G. (2008). A cross-cultural comparison of the plural forms in franchise networks: United States, France, and Brazil. Journal of Small Business Management, 46(2), 286–311.

Ericksen, J., & Dyer, L. (2004). Right from the start: Exploring the effects of early team events on uibsequent project team development and performance. Administrative Science Quarterly, 49(3), 438–471.

European Franchise Federation. (2015). Standing together in promoting ethics and standards in franchising. http://www.eff-franchise.com. Accessed 13 May 2020.

Fielding, N. G., & Lee, R. M. (1998). Computer analysis and qualitative research. London: Sage.

Fry, A. (2001). Pushing into Pan Arabia. Campaign report on world advertising (p. 21). Washington, DC: US Advertising Association.

Furey, T. (2007). Franchising in the Middle East, Dubai and beyond. Franchising World, 39(1), 86–89.

Grünhagen, M., Witte, C. L., & Pryor, S. (2010). Effects of US-based franchising in the developing world: A middle-eastern consumer perspective. Journal of Consumer Behaviour, 9(1), 1–17.

Huber, G. L. (Ed.). (1992). Qualitative analyse. computereinsatz in der Sozialforschung. München: Oldenbourg Verlag.

International Monetary Fund (IMF). (2016). Economic diversification in oil-exporting Arab countries. In Annual meeting of Arab ministers of finance, Manama, Bahrain. Washington, DC: IMF.

Jeon, H. J., Meiseberg, B., Dant, R. P., & Grünhagen, M. (2016). Cultural convergence in emerging markets: The case of McDonald’s in China and India. Journal of Small Business Management, 54(2), 732–749.

Jones, G. (2003). Middle East expansion - the case of Debenhams. International Journal of Retail and Distribution Management, 31(7), 359–364.

Kohlbacher, F. (2005). The use of qualitative content analysis in case study research. Forum: Qualitative Social Research, 7(1), art. 21.

Lewandowska, L. (2014). Franchising as a way of creating entrepreneurship and innovation. Comparative Economic Research, 17(3), 163–181.

Locke, E. A. (2007). The case for inductive theory building. Journal of Management, 33(6), 867–890.

Martin, J. (1999). Franchising in the Middle East. Management Review, 88(6), 38–42.

Mayring, P. (1996). Einführung in die qualitativer Sozialforschung. Eine Anleitung zu qualitativem Denken (3rd ed.). Weinheim: Psychologie Verlags Union.

Meunier, S. (2000). The french exception. Foreign Affairs, 79, 104–116.

Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis: An expanded sourcebook (2nd ed.). Thousand Oaks, CA: Sage.

Nasri, B., & Collazzo Yelpo, P. (2015). Emergence of local retail food franchises in the Middle East: The influence of foreign franchises –a focus on Saudi Arabia and United Arab Emirates. Proceedings of the 29^th Annual International Society of Franchising Conference, University of Oviedo, Spain, June 18-20.

Nasri, B., & Collazzo Yelpo, P. (2016). Expansion of local retail food franchises in the Middle East: Competitiveness at global markets –a focus on Saudi Arabia and United Arab Emirates. Proceedings of the 30^th Annual International Society of Franchising Conference, University of Groningen, the Netherlands, June 9-11.

Nicholas, J. B. (2011). Reliability in Q methodology: A case study. The Eastern Education Research Association Annual Conference, Sarasota, FL, February 23-26.

Nijmeijer, K. J., Huijsman, R., & Fabbricotti, I. N. (2014). Creating advantages through franchising in healthcare: A qualitative, multiple embedded case study on the role of the business format. BMC Health Services Research, 14, 485. https://doi.org/10.1186/s12913-014-0485-5.CrossRef

Paswan, A. K., & Sharma, D. (2004). Brand country of origin (COO) knowledge and COO image: Investigation in an emerging market. Journal of Product and Brand Management, 13(3), 144–155.

Paswan, A. K., D'Souza, D., & Rajamma, R. K. (2014). Value co-creation through knowledge exchange in franchising. Journal of Services Marketing, 28(2), 116–125.

Pine, R., Zhang, H. Q., & Qi, P. (2000). The challenges and opportunities of franchising in China’s hotel industry. International Journal of Contemporary Hospitality Management, 12(5), 300–307.

Polkinghorne, D. E. (2005). Language and meaning: Data collection in qualitative research. Journal of Counseling Psychology, 52(2), 137–145.

Quinn, B. (1998). The internationalization process of a franchise system: An ethnographic study. Asia Pacific Journal of Marketing and Logistics, 10(2), 66–84.

Raven, P., & Welsh, D. H. B. (2004). An exploratory study of influences on retail service quality: A focus on Kuwait and Lebanon. The Journal of Services Marketing, 18(3), 198–214.

Ritzer, G. (1996). The McDonaldization thesis: Is expansion inevitable? International Sociology, 11(3), 291–308.

Sadi, M. A., & Henderson, J. C. (2011). Franchising and small medium-sized enterprises (SMEs) in industrializing economies. Journal of Management Development, 30(4), 402–412.

Toit, A. D. (2002). Encroachment in multi-brand franchise organizations: A study in South Africa. In D. H. B. Welsh & I. Alon (Eds.), International franchising in emerging markets: North America, the Pacific rim, and other countries (pp. 333–362). Chicago: CCH Publishing.

Trochim, W. (1989). Outcome pattern matching and program theory. Evaluation and Program Planning, 12(4), 355–366.

Watson, J. (1997). In J. L. Watson (Ed.), “Transnationalism, localization, and fast foods in Asia,” in golden arches east: McDonald’s in East Asia (pp. 1–38). Stanford, CA: Stanford University Press.

Weitzmann, E. A., & Miles, M. B. (1995). Computer programs for qualitativ data analysis. Newbury Park: Sage.

Welsh, D. H. B. (2002). Personal correspondence. Paris Gallery, Dubai, UAE: Ismael and Ibrahim Al-Faheem.

Welsh, D. H. B., & Raven, P. (2006). Family business in the Middle East: An exploratory study of retail management in Kuwait and Lebanon. Family Business Review, 19(1), 29–48.

Welsh, D. H. B., Alon, I., & Falbe, C. M. (2006). An examination of international retail franchising in emerging markets. Journal of Small Business Management, 44(1), 130–149.

Welsh, D. H. B., & Alon, I. (Eds.). (2001). International franchising in emerging markets: Central and Eastern Europe and Latin America. Chicago: CCH Publishing.

Welsh, D. H. B., & Alon, I. (Eds.). (2002). International franchising in industrialized markets: North America, Pacific rim, and other developed countries. Chicago: CCH Publishing.

Welsh, D. H. B., Desplaces, D., & Davis, A. E. (2011). A comparison of retail franchises, independent businesses, and purchased existing independent business startups: Lessons from the Kauffman firm survey. Journal of Marketing Channels, 18(1), 3–18.

Wu, C. H., Ho, G. T. S., Lam, C. H. Y., & Ip, W. H. (2015). Franchising decision support system for formulating a center positioning strategy. Industrial Management and Data Systems, 115(5), 853–882.

Yeung, R. M. W., Brookes, M., & Altinay, L. (2016). The hospitality franchise purchase decision-making process. International Journal of Contemporary Hospitality Management, 28(4), 100–1025.

Yin, R. K. (2009). Case study research design and method (4th ed.). Thousand Oaks. CA: Sage.

Zhang, Y. Z. (2019). “A guide to franchising in China”. Available at: www.china-briefing.com (accessed 20 February 2019).

Titel: Home-grown middle eastern franchises: prospects for the future
verfasst von: Bassem M. Nasri
Pablo G. Collazzo
Dianne H. B. Welsh
Publikationsdatum: 14.07.2020
Verlag: Springer US
Erschienen in: International Entrepreneurship and Management Journal / Ausgabe 4/2021
Print ISSN: 1554-7191
Elektronische ISSN: 1555-1938
DOI: https://doi.org/10.1007/s11365-020-00677-8

Springer Professional

Abstract

Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Wirtschaft"

Weitere Artikel der Ausgabe 4/2021

Conceptualising organisational-level and microfoundational capabilities: an integrated view of born-globals’ internationalisation

Old flames never die – the role of binding social ties for corporate entrepreneurship in family firms

Board diversity and risk-taking of family firms: Evidence from China

The role of social networks in shaping entrepreneurial exit strategies

Financial forecasting and risky decisions: an experimental study grounded in Prospect theory

Small-medium enterprises and innovative startups in entrepreneurial ecosystems: exploring an under-remarked relation

Premium Partner