2006 | OriginalPaper | Buchkapitel
HOW AMI DOING? THE LANGUAGE OF APPRAISAL IN DESIGN
verfasst von : ANDY DONG
Erschienen in: Design Computing and Cognition ’06
Verlag: Springer Netherlands
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Accounts of design practice suggest that how a designer ‘feels’ influences the way that a designer behaves. In this paper, we approach the notion of ‘feeling’ through the linguistic process of appraisal. Appraisal is the representation through language of favourable and unfavourable attitudes towards specific subjects. While the linguistic system of appraisal may not be completely isomorphic with the human system of emotions, characterising the language of emotions through a linguistic system allows us to begin an exploration of the affective aspects of the design process. The paper describes a taxonomy for a formal, grammatical analysis of appraisal of design processes, products and people. The taxonomy is used to analyze the way language is
structured
to adopt attitudinal stances in accounts of design experience. An analysis on design student blogs shows how the appraisal framework systematically accounts for the linguistic resources of appraisal in design and how appraisal inhabits design practice.