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Erschienen in:
2018 | OriginalPaper | Buchkapitel
31. How Banks Can Better Serve Their Customers Through Artificial Techniques
verfasst von : Armando Vieira, Attul Sehgal
Erschienen in: Digital Marketplaces Unleashed
Verlag: Springer Berlin Heidelberg
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Abstract
Thanks to the big data revolution and advanced computational capabilities, companies have never had such a deep
access to customer data. This is allowing organizations to interpret, understand, and forecast customer behaviors as
never before. Artificial Intelligence (AI) algorithms will play a pivotal role in transforming business intelligence
into a fully predictive probabilistic framework. AI will be able to radically transform or automate numerous functions
within companies, from pricing, budget allocation, fraud detection and security. This chapter will present some
approaches on advanced analytics and provide some examples from the financial sector on how AI is helping institutions
refine small business credit scoring, understand online behavior and improve customer service. Further, we will also
explore how integration with traditional business processes can work and how organizations can then take advantage of
the data driven approach.