How Content Marketing Can Help the Bank Industrial: Experience from Iran

In today’s market, Content marketing is one of the most efficient and successful ways you can do that, but only if you know how to use it correctly. We tried in this article to find, are there any relationship between sensitive content, quality content, new content and content marketing? The study had been designing a questionnaire consists of 37 questions in Likert scale to help us finding our hypotheses clearly, after analyzed the data of questionnaires with SPSS software we fund our three hypotheses and for accept or reject them we use another questionnaires with 40 questions in Likert scale and among 550 randomly selected regular customers of Bank Mellat in Tehran (the capital of Iran) and 400 roperly filled questionnaires were collecting. Then analyzed all the questionnaire with Amos software. The result show all of those items(sensitive content, quality content, new content) can have effect on the customer. So an empirical investigation to determine factors influencing on content marketing in banking industry because in this area there are a lots of brands and customers that can use all of them very easy so they should find different way for attract customers. The result can help the bank industrial to improve their content marketing and increase their customer.