How Do Mosquitoes Affect Tourism Enterprises in Greece?

During the period 2012–2014 a West Nile virus outbreak occurred in the Region of Eastern Macedonia and Thrace in Greece. This study is aimed at exploring the attitudes of tourism enterprises in this area toward the mosquito problem and at identifying the factors that have had an impact on those enterprises’ losses due to mosquitoes. In particular, this paper is aimed at classifying tourism enterprises into groups according to their attitudes toward the mosquito problem; profiling each group identified group according to the type of enterprise, the regional district they operate, and their level of financial losses; identifying the opinion of each group of enterprises regarding the importance they give to vector control programs operating in the Region of Eastern Macedonia and Thrace; identifying the factors that affect those enterprises’ losses due to mosquitoes. Multivariate statistical techniques, including principal component analysis, cluster analysis, discriminant analysis, logistic regression analysis, and nonparametric tests such as Chi-squared and Friedman tests, are used in this study.