2009 | OriginalPaper | Buchkapitel
Hyundai: Is it Possible to Realise the Dream of Becoming a Top Five Global Automaker by 2010?
verfasst von : Myeong-Kee Chung
Erschienen in: The Second Automobile Revolution
Verlag: Palgrave Macmillan UK
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Global competition in the automobile industry and changing consumer demand are resulting in numerous trends: greater product variety and innovation; shorter product life cycles; low unit costs; and higher product quality. It has been theorised that changing market conditions precipitated a crisis of Fordism that then changed in fundamental ways to provide a new form of production system. This system is known for achieving greater functional and numerical flexibility by computer-based automated procedures.