2012 | OriginalPaper | Buchkapitel
I Mean “Business!”
verfasst von : Mats R. Larsson
Erschienen in: The Business of Global Energy Transformation
Verlag: Palgrave Macmillan UK
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Some believe that the development of new sustainable technologies will solve our present problems of climate change and energy security. The most crucial part of this will be the development not of the new technologies themselves, but of sustainable business concepts that allow firms to make a profit from the application of those technologies. The success of this endeavour will rest on our ability to build not only clean energy systems, but profitable businesses based on them. It may be technology that has taken humanity from the cave to today’s technological society, but it is business that has made it possible to invest in technology venture upon technology venture. Business and economics in combination have made it possible for us, as a society, to spend more money each time.