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Erschienen in:

2016 | OriginalPaper | Buchkapitel

ICT’s Integration Effects on the Relationship Benefits and Business Process in Industrial Markets

verfasst von : Fumikazu Morimura, Chieko Minami, Kenichi Nishioka

Erschienen in: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

Verlag: Springer International Publishing

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Abstract

Managing inter-firm relationships is important in industrial marketing for stable and timely procurement/supply, safeguarding investment, etc. In addition, there is more expectation toward business relationships. Both supplier and manufacturer companies expect to capture value from their ongoing relationships, also known as relationship values. Relationship benefits are considered a part of relationship values. This paper focuses on relationship benefits and aims to examine the enabling effect of information and communications technology (ICT) on relationship benefits and business processes, which influence business performance.

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Vorheriges Kapitel Market and Organizational Influences on Inter-Organizational Network Participation

Nächstes Kapitel Supplier–Customer Relationship in a Business Network Context

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Titel: ICT’s Integration Effects on the Relationship Benefits and Business Process in Industrial Markets
verfasst von: Fumikazu Morimura
Chieko Minami
Kenichi Nishioka
Verlag: Springer International Publishing
Buch: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Print ISBN: 978-3-319-26646-6

Electronic ISBN: 978-3-319-26647-3

Copyright-Jahr: 2016
DOI: https://doi.org/10.1007/978-3-319-26647-3_115