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Erschienen in:

2018 | OriginalPaper | Buchkapitel

Identifying Social Media’s Capability for Recognizing Entrepreneurial Opportunity: An Exploratory Study

verfasst von : Abdus-samad Temitope Olanrewaju, Mohammad Alamgir Hossain, Paul Mercieca, Naomi Whiteside

Erschienen in: Challenges and Opportunities in the Digital Era

Verlag: Springer International Publishing

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Abstract

Social media is believed to play an essential role in entrepreneurial opportunity recognition. However, little is known about the exact nature of the relationship between the capability of social media and entrepreneurial opportunity recognition. Addressing this gap in literature, we interviewed eleven Nigerian entrepreneurs to investigate how opportunity can be recognised via their engagement with social media platforms. It was found that, via Social Media, entrepreneurs recognise opportunities regarding introducing new products, entering new markets, better customer relations and participating in entrepreneurial events. We also identified that opportunity recognition is driven by five capabilities of social media: networking, searching, observation, experimenting, and social media data analytics. Implications of our findings and limitations are discussed.

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Vorheriges Kapitel Transportation Management and Decision Support Systems within the Supply Chain Management Framework

Nächstes Kapitel The Influence of Social Media on Entrepreneur Motivation and Marketing Strategies in a Developing Country

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Titel: Identifying Social Media’s Capability for Recognizing Entrepreneurial Opportunity: An Exploratory Study
verfasst von: Abdus-samad Temitope Olanrewaju
Mohammad Alamgir Hossain
Paul Mercieca
Naomi Whiteside
Verlag: Springer International Publishing
Buch: Challenges and Opportunities in the Digital Era
Print ISBN: 978-3-030-02130-6

Electronic ISBN: 978-3-030-02131-3

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-3-030-02131-3_31

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