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Erschienen in:
2015 | OriginalPaper | Buchkapitel
If it Feels Like the Flu, it Must be Time to go to the Bank: Consumer Perceptions About Alternative Health Care Providers
verfasst von : David Karns
Erschienen in: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
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Urgent care centers and hospital satellite clinics have emerged as competition for traditional providers of primary health care in recent years. Sears and other financially integrated consumer firms will pose an even greater challenge to traditional practitioners as economic forces in health care shift profitability from service delivery to financial integration. Exploratory analysis of consumer reactions to receiving primary health care from retail firms suggests potential market shares and marketing strengths.