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Operations Management Research

Erschienen in:

04.11.2017

Impact of mass customization on cost and flexiblity performances: the role of social capital

verfasst von: Frank Wiengarten, Prakash J. Singh, Brian Fynes, Ali Nazarpour

Erschienen in: Operations Management Research | Ausgabe 3-4/2017

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Abstract

More than ever, companies have to cope with ever changing market conditions. Some companies have reacted to shortened product life cycles, constant changes in customer preferences and cost pressures by implementing mass customization practices. Mass customization has been hailed as a way to overcome the tradeoff between cost and flexibility performance. However, there is lack of consistent empirical evidence to demonstrate that this really is the case. We advance this debate by proposing that in order for mass customization to be more effective, a company needs to possess and utilize social capital (i.e., cognitive, relational and structured social capital) within their supply networks. This study uses primary survey data from 513 plants from nine countries collected by the Global Manufacturing Research Group (GMRG). We used structural equation modelling analysis to test our hypotheses. Results indicate that mass customization has the ability to improve a company’s cost and flexibility performance. Furthermore, results regarding the moderating role of social capital are mixed. Cognitive capital only moderates the impact of mass customization on cost performance while relational capital increases this impact on both cost and flexibility performance. Structural capital does not moderate the impact of mass customization on performance.

Vorheriger Artikel Contextual factors: assessing their influence on flow or resource efficiency orientations in healthcare lean projects

Nächster Artikel The impact of mindful organizing on operational performance: An explorative study

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Titel: Impact of mass customization on cost and flexiblity performances: the role of social capital
verfasst von: Frank Wiengarten
Prakash J. Singh
Brian Fynes
Ali Nazarpour
Publikationsdatum: 04.11.2017
Verlag: Springer US
Erschienen in: Operations Management Research / Ausgabe 3-4/2017
Print ISSN: 1936-9735
Elektronische ISSN: 1936-9743
DOI: https://doi.org/10.1007/s12063-017-0127-2

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