Implications and Conclusions

As discussed in Chapter 1, responsive aspects in current strategy concepts consist of providing adequate responses to strategic challenges. While acknowledging the relevance of responsiveness, strategy literature implicitly relies on a behaviorist, reactive concept of responsiveness whereas the assumed environmental properties such as turbulence, change would suggest an active concept of responsiveness. The communicative formats and strategies necessary to understand demands made by stakeholder are not discussed in these approaches. Hence, I will revisit the schools of strategy formation and discuss the implications with regard to the above shortcomings in the light of the propositions.