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Two seemingly opposite reputation models appear to coexist in the wine industry: geographic indications and collective reputation in the Old World on the first hand, and branded wines and individual reputation in the New World on the other hand. These models are the result of natural, economic, and institutional features of the wine industry. This chapter mostly focuses on the collective reputation model, its effects as well as its failures, to show that such a categorization might be simplistic. Both coexist more and more frequently on the same label, suggesting in some way a convergence of both reputational models.
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- Individual and Collective Reputations in the Wine Industry
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