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2018 | OriginalPaper | Buchkapitel

Influence of Social Networks from Cellphones to Choose Restaurants, Salinas – 2016

verfasst von : Homero Rodríguez, Jeyco Macías, Néstor Montalván, René Garzozi

Erschienen in: Proceedings of the International Conference on Information Technology & Systems (ICITS 2018)

Verlag: Springer International Publishing

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Abstract

Inclusion of technology as part of business strategies has made consumers have other tools that help them to find information and making consumer decisions. It is here the importance of knowing influence of comments have in social networks in taking decisions of visits to restaurants. For this work, a qualitative method (focal group) was used in the first part and then a quantitative method was used (off line and online survey). The sample for focal group was made up by Equinoctial Technological University’s students in Santa Elena, the same ones belonged to the careers of Finance and Audit (7 students), Business and Business (1 student) and 2 graduates of the Finance and Audit. An experimental survey was conducted for 40 people and finally 342 people were surveyed in the Salinas city. The scientific method used was the hypothetical - deductive one.

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Titel: Influence of Social Networks from Cellphones to Choose Restaurants, Salinas – 2016
verfasst von: Homero Rodríguez
Jeyco Macías
Néstor Montalván
René Garzozi
Verlag: Springer International Publishing
Buch: Proceedings of the International Conference on Information Technology & Systems (ICITS 2018)
Print ISBN: 978-3-319-73449-1

Electronic ISBN: 978-3-319-73450-7

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-3-319-73450-7_94

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