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Erschienen in:
Buchtitelbild

2012 | OriginalPaper | Buchkapitel

1. Innovation for Social Change

verfasst von : Laura Michelini

Erschienen in: Social Innovation and New Business Models

Verlag: Springer Berlin Heidelberg

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Abstract

The chapter presents an initial overview of the creating shared value approach and the evolution of the bottom of the pyramid theory to identify how companies can generate shared value in low-income markets. The main features of social innovation are identified through an analysis of the recent literature. Finally, the three main levels where social innovation can be performed are identified: alternative business models, new social products and social communication strategies.

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Nächstes Kapitel Corporate Social Entrepreneurship and New Business Models
Fußnoten
1
Other authors’ use of the term “low-income community” (LIC) can be considered synonymous with low-income market.
 
2
The authors refer, in particular, to macro-quality of life issues (versus micro-level issues that regard a specific individual). The determinants of the quality of life are material well-being, education opportunities (including quality of teaching and learning practices), health domain, job security, family life, community life, environment (climate and geography), political freedom, political stability and security, and gender equality (Pol and Ville 2009, p. 882).
 
3
The Social Innovation Europe initiative (SIE) is a project run by a consortium of partners including Euclid Network, the Danish Technological Institute and the Young Foundation and led by the Social Innovation eXchange (SIX). It was funded by the European Commission’s DG Enterprise and Industry.
 
4
The models are qualitative, functional, organizational, political (increasing the political power of an organization or enterprise) and institutional (referring to growing the public institution necessary for establishing and distributing the benefits of ecosystem enterprises) (UNDP 2008).
 
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Metadaten
Titel
Innovation for Social Change
verfasst von
Laura Michelini
Copyright-Jahr
2012
Verlag
Springer Berlin Heidelberg
Buch
Social Innovation and New Business Models

Print ISBN: 978-3-642-32149-8

Electronic ISBN: 978-3-642-32150-4

Copyright-Jahr: 2012

DOI
https://doi.org/10.1007/978-3-642-32150-4_1