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2023 | OriginalPaper | Buchkapitel

Instagram Book Review Codebook: A Content Analysis of Book Reviews by Bookstagrammers on Instagram

verfasst von : Harshita Singh, Ginu George

Erschienen in: Digitalisation: Opportunities and Challenges for Business

Verlag: Springer International Publishing

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Abstract

The growing number of Social Media Influencers (SMIs) include a niche of influencers known as ‘Bookstagrammer’. Bookstagrammers are literary book influencers on Instagram; Their book reviews are now replacing those that expert journalists and columnists wrote. Bookstagrammers are successfully grabbing readers’ attention on Instagram with their online book-review style. This trend of book reviewing is now influencing the purchase intention of many readers online and impact the sales of the publishing industry. The present study attempts to develop a codebook by exploring and highlighting the key attributes of the book reviews posted by Bookstagrammers by conducting a content analysis on the Instagram posts. The blend of existing literature with the content analysis of the posts helps understand how these features create engagement in the book review posted.

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Titel: Instagram Book Review Codebook: A Content Analysis of Book Reviews by Bookstagrammers on Instagram
verfasst von: Harshita Singh
Ginu George
Verlag: Springer International Publishing
Buch: Digitalisation: Opportunities and Challenges for Business
Print ISBN: 978-3-031-26952-3

Electronic ISBN: 978-3-031-26953-0

Copyright-Jahr: 2023
DOI: https://doi.org/10.1007/978-3-031-26953-0_71

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