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Erschienen in:
2015 | OriginalPaper | Buchkapitel
International Consumer Admiration: An Extension of the International Animosity Model
verfasst von : Amro Maher, Ahmed Maher
Erschienen in: Marketing in Transition: Scarcity, Globalism, & Sustainability
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Government or company actions can lead consumers in other countries to form poor perceptions of the countries involved. For example in the recent press, countries in the Middle East boycotted Danish manufacturers of consumer products because the Danish press published of a comic that Middle Eastern consumers considered offensive (Munter 2006). This phenomena has also been observed in the United States when the populous advocated renaming “French Fries” to “freedom fries” when France refused to join the United States into war (Loughlin 2003). Ample anecdotal evidence clearly indicates how consumers feel toward particular countries will affect their behavior in the market place.