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2018 | OriginalPaper | Buchkapitel

International Marketing Research: A State-of-the-Art Review and the Way Forward

verfasst von : Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, Bilge Aykol

Erschienen in: Advances in Global Marketing

Verlag: Springer International Publishing

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Abstract

The chapter provides a systematic review of 1722 international marketing articles published in the top six international business journals during the period 1995–2015. The analysis focuses on five major areas: profiles of authors involved in international marketing research; major contributors of international marketing articles based on their productivity and impact; structural characteristics of articles published on international marketing; articles with the greatest impact in the international marketing field; and specific themes of international marketing research covered and their evolution over time. The analysis revealed that the international marketing field has experienced a significant proliferation during the investigation period as demonstrated by its continuous refinement, improved quality, and extensive topical coverage. Fruitful directions for future research on the subject are discussed.

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Titel: International Marketing Research: A State-of-the-Art Review and the Way Forward
verfasst von: Leonidas C. Leonidou
Constantine S. Katsikeas
Saeed Samiee
Bilge Aykol
Verlag: Springer International Publishing
Buch: Advances in Global Marketing
Print ISBN: 978-3-319-61384-0

Electronic ISBN: 978-3-319-61385-7

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-3-319-61385-7_1