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Erschienen in:
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2016 | OriginalPaper | Buchkapitel

1. Introduction to Social Commerce

verfasst von : Efraim Turban, Judy Strauss, Linda Lai

Erschienen in: Social Commerce

Verlag: Springer International Publishing

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Abstract

1. Define social computing and the Social Web. 2. Describe the Social Web revolution. 3. Describe the essentials of Web 2.0 and social media. 4. Define social commerce and describe its roots and evolution. 5. Describe the content of the social commerce field. 6. Define social media marketing. 7. Describe Enterprise 2.0. 8. Summarize the benefits and limitations of social commerce.9. Understand the process of conducting social commerce. 10. Find research opportunities in social commerce and learn about related resources.

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Metadaten
Titel
Introduction to Social Commerce
verfasst von
Efraim Turban
Judy Strauss
Linda Lai
Copyright-Jahr
2016
Buch
Social Commerce

Print ISBN: 978-3-319-17027-5

Electronic ISBN: 978-3-319-17028-2

Copyright-Jahr: 2016

DOI
https://doi.org/10.1007/978-3-319-17028-2_1

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