2003 | OriginalPaper | Buchkapitel
Introduction
Why electronic negotiations?
verfasst von : Michael Ströbel
Erschienen in: Engineering Electronic Negotiations
Verlag: Springer US
Enthalten in: Professional Book Archive
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Research in the domain of electronic negotiations is a rather new and very interdisciplinary field that is gaining more and more attention due to the industry hype and momentum regarding electronic commerce (eCommerce) and electronic markets. Until recently, electronic markets have been dominated by fixed pricing. Offers or classified ads (such as in an online catalogue) are posted electronically, for example by sellers, and buyers can either take these offers at the advertised price or ‘leave’.