2012 | OriginalPaper | Buchkapitel
Introduction
verfasst von : Matthias Krühler
Erschienen in: Managing Business Portfolios Effectively
Verlag: Gabler Verlag
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
Research on corporate strategy includes four primary fields (Grant, 2010; Johnson, Scholes, and Whittington, 2008; Mueller-Stewens and Brauer, 2009): (1) diversification strategies (scope and relatedness of goods and markets, economic value of diversification), (2) internationalization strategies (market-entry strategies, international alliances), (3) strategies of composing and managing different businesses under one corporation (corporate portfolio management), and (4) strategies of how to maximize the value of the corporate headquarters (the role of the center, functions, responsibilities).