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Erschienen in:
2012 | OriginalPaper | Buchkapitel
Introduction
verfasst von : Prof. Dr. Tilo Böhmann, Prof. Dr. Helmut Krcmar, Prof. Dr.-Ing. Thomas Herrmann, Prof. Dr. Wolfgang Burr
Erschienen in: Implementing International Services
Verlag: Gabler Verlag
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Either ambition or anxiety makes executives of successful service providers worry about the internationalization of services. The ambitious see the opportunity to reach out to new markets for their services, follow the globalizing moves of their customers, and make their offerings more competitive by sourcing services from an international pool of suppliers. The anxious may be forced to do the same, albeit for a different motive. Saturated home markets, demanding customers operating on a global scale, and limited supply of talents in domestic markets make the internationalization for these firms a necessity rather than an option.