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Erschienen in:
1977 | OriginalPaper | Buchkapitel
Introduction
verfasst von : James M. Livingstone
Erschienen in: A Management Guide to Market Research
Verlag: Macmillan Education UK
Enthalten in: Professional Book Archive
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It is a useful first stage in a market research project to decide what it is that you are trying to do, so that at the end you can decide whether you have done it successfully. The same principle can be applied to writing a book, and this book will therefore start with three definitions, namely: what is meant by market research;what sort of reader the book is aimed at;what the reader should be able to do in the field of market research, by reference to this book.