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Erschienen in:
2016 | OriginalPaper | Buchkapitel
1. Introduction
verfasst von : Alexander Gutzmer
Erschienen in: Urban Innovation Networks
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Abstract
Big companies are strange complexes. They are nests of heterogeneity, collecting individuals from most varying cultural, ethnic or political backgrounds. These people are increasingly asked to bring as much of their very individual creativity to the table as possible. Their ideas, their knowledge, sometimes even their dreams. And yet, many business discourses still treat companies as homogeneous entities, with one culture, one goal, one strategy. The internal richness of personalities, motivations and talents is at best seen as a subset of values that all entirely absorbed by the big value behemoth that is the company and its goals, strategies, missions and visions.