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2018 | OriginalPaper | Buchkapitel

Investigating Dual Effects of Social Networking Sites

verfasst von : A. K. M. Najmul Islam, Matti Mäntymäki, Aaron W. Baur, Markus Bick

Erschienen in: Challenges and Opportunities in the Digital Era

Verlag: Springer International Publishing

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Abstract

This paper investigates the dual effects (i.e. benefits and dangers) of a social networking site (SNS). Our dependent variables are subjective vitality and addiction. We employ self-determination theory (SDT), specifically the concepts of autonomous and controlled motivation and hypothesize that social enhancement and enjoyment represent autonomous motivation and contributes to subjective vitality while voyeurism and exhibitionism represent controlled motivation and contribute to SNS addiction. We test our hypotheses with data from 289 student Facebook users using Partial Least Squares (PLS). The results suggest that both social enhancement and enjoyment predict subjective vitality. In contrast, exhibitionism is the sole predictor of SNS addiction while voyeurism has no effect.

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Titel: Investigating Dual Effects of Social Networking Sites
verfasst von: A. K. M. Najmul Islam
Matti Mäntymäki
Aaron W. Baur
Markus Bick
Verlag: Springer International Publishing
Buch: Challenges and Opportunities in the Digital Era
Print ISBN: 978-3-030-02130-6

Electronic ISBN: 978-3-030-02131-3

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-3-030-02131-3_10

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