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Erschienen in: Journal of Business Ethics 4/2018

11.02.2016

Investor Reactions to Concurrent Positive and Negative Stakeholder News

verfasst von: Christopher Groening, Vamsi K. Kanuri

Erschienen in: Journal of Business Ethics | Ausgabe 4/2018

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Abstract

This paper examines the impact on firm value created by investor reaction to same day news of corporate social responsibility (CSR) and corporate social irresponsibility (CSiR) activities. First, using trading volume, the authors establish that the perceived value of moral capital generated by news involving institutional (e.g., environmental and community) stakeholders is less clear to investors than that of the news involving technical (e.g., customers and employees) stakeholders. Subsequently, the authors analyze abnormal returns from 565 unique firm events—each comprising at least one positive and one negative stakeholder news item. Using signaling theory, the authors demonstrate that news of the number of CSR activities involving institutional groups counteracts the effects of same day CSiR news in an inverted U-shaped fashion. In contrast, they find that news of the number of CSR activities involving technical groups mitigates the effects of same day CSiR news in a U-shaped fashion.

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Fußnoten
1
We use the terms news and announcements to refer to items sourced through (1) direct contact with the company, (2) a global network of CSR research firms, (3) news media sources, (4) annual reports and proxy statements, and (5) government and non-governmental organizations.
 
2
As a specific example, the security company Brinks, in 2008, had news regarding OSHA penalties (CSiR) become public on the same day that news of charitable donations (CSR) was made public.
 
3
It should be noted that we are not interested in the number of news articles regarding CSR, rather the number of concurrent CSR activities.
 
4
However, our dataset does not supply the order of the announcements, the source, nor the reasons for the announcements. Thus, we are unable to determine whether the CSR announcements preceded CSiR announcements or vice versa on a given day. In addition, we are unable to ascribe intent to firm management. For instance, we do not know if a firm deliberately has been withholding CSR to counteract CSiR announcements or even if the firm was responsible for the announcements on any particular day.
 
5
Additional notes on the KLD dataset: We were unable to determine the extent to which news of CSR and CSiR came solely from the firm, solely from other sources, or were made available from both firm and non-firm sources. There is a possibility that news originating from the firm might trigger a stronger investor reaction than news from other media sources. However, stock prices reflect reactions to all of the available public information, and moreover, we are interested only in the stock market reaction to news of simultaneous CSR and CSiR. Therefore, in keeping with the extant CSR literature, we believe that source of announcement does not affect our analysis.
Another possible concern with KLD assigning a CSR activity to only one stakeholder group is that simultaneously another stakeholder group may be negatively affected. In other words, there is a possibility that an activity can affect more than one group. However, careful examination of the KLD definitions for each type of concern and strength by two business professors and a doctoral student revealed that there were no instances when a positive reaction from one stakeholder group directly could produce a negative reaction from another stakeholder group.
 
6
We thank a reviewer for prompting us to test these additional models.
 
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Metadaten
Titel
Investor Reactions to Concurrent Positive and Negative Stakeholder News
verfasst von
Christopher Groening
Vamsi K. Kanuri
Publikationsdatum
11.02.2016
Verlag
Springer Netherlands
Erschienen in
Journal of Business Ethics / Ausgabe 4/2018
Print ISSN: 0167-4544
Elektronische ISSN: 1573-0697
DOI
https://doi.org/10.1007/s10551-016-3065-2

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