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Journal of Business Economics OnlineFirst articles

26.05.2016 | Online FirstOpen Access

A data mining framework for targeted category promotions

This research presents a new approach to derive recommendations for segment-specific, targeted marketing campaigns on the product category level. The proposed methodological framework serves as a decision support tool for customer relationship …

14.05.2016 | Online First

Assessing the economic effects of server launches in free-to-play MMO games

In MMO (massively multi-player online) games, the interaction among thousands of players can produce both positive and negative network effects. It is therefore crucial for a company managing MMO games to establish how the entire user base should …

11.05.2016 | Online First

Information as potential key determinant in switching electricity suppliers

An econometric study on Austrian households

In this paper, we investigate the drivers and obstacles to switch the electricity supplier for Austrian households. Since the liberalization of the market in 2001, the annual switching rates have remained at surprisingly low levels, leading to a …

11.05.2016 | Online First

Risk governance: conceptualization, tasks, and research agenda

While risk management has been of fundamental interest to researchers and practitioners alike during the last decade, its limitations in today’s dynamically changing business environment become more and more obvious. A growing body of literature …

11.05.2016 | Online First

Revisiting Basel risk weights: cross-sectional risk sensitivity and cyclicality

We empirically assess the sensitivity of Basel risk weights to bank portfolio risk and the business cycle. With our econometric model, we distinguish between cross-sectional risk sensitivity and longitudinal risk sensitivity (cyclicality) of the …

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From January 2013, the Zeitschrift für Betriebswirtschaft (ZfB) is published in English under the title Journal of Business Economics (JBE).

The Journal of Business Economics (JBE) aims at encouraging theoretical and applied research in the field of business economics and business administration, promoting the exchange of ideas between science and practice. In addition to original theoretical and empirical work, excellent state of the art contributions will also be considered.

The Journal of Business Economics was founded by renowned professors of business economics in 1924 in Germany under the name Zeitschrift für Betriebswirtschaft (ZfB) and has since established itself as one of the leading academic journals for business and management. The double-blind refereed journal is edited by 11 Department Editors, and its Editorial Board members are from Europe, Japan, and the USA.

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