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Journal of Business Economics OnlineFirst articles

25.10.2016 | Original Paper

New developments in behavioral pricing research

Behavioral pricing extends traditional price theory by exploring consumers’ reactions to prices from a psychological perspective. With the constant and substantial evolution of this research field, we review the progress on the state of knowledge …

20.10.2016 | Original Paper

Affective reactions influence investment decisions: evidence from a laboratory experiment with taxation

We experimentally investigate the effect of taxation of gains and losses on investment behavior. Based on the insights of economic research and psychological concepts, we expect subjects to react to taxation with behavioral and affective changes.

13.10.2016 | Original Paper Open Access

Drivers of private-label purchase behavior across quality tiers and product categories

Private labels hold a substantial share of consumers’ wallets and their popularity is still growing as they spread into various product categories and quality tiers. To determine the right branding strategy, in terms of offering uniform or …

13.09.2016 | Original Paper

Traits grow important with increasing age: customer age, brand personality and loyalty

Increasing customer loyalty is important to brands. Using an automobile customer sample (N = 1032), this research examines the relative importance of the joint effects of different brand personality dimensions on customer loyalty both directly as …

13.09.2016 | Original Paper Open Access

Understanding the transgenerational orientation of family businesses: the role of family governance and business family identity

The development of a transgenerational orientation is one of the most significant challenges that family businesses face and only a small number actually survive across generations. While prior research has focused on the business unit to provide …

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From January 2013, the Zeitschrift für Betriebswirtschaft (ZfB) is published in English under the title Journal of Business Economics (JBE).

The Journal of Business Economics (JBE) aims at encouraging theoretical and applied research in the field of business economics and business administration, promoting the exchange of ideas between science and practice. In addition to original theoretical and empirical work, excellent state of the art contributions will also be considered.

The Journal of Business Economics was founded by renowned professors of business economics in 1924 in Germany under the name Zeitschrift für Betriebswirtschaft (ZfB) and has since established itself as one of the leading academic journals for business and management. The double-blind refereed journal is edited by 11 Department Editors, and its Editorial Board members are from Europe, Japan, and the USA.

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