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Erschienen in:
2017 | OriginalPaper | Buchkapitel
Leveraging on Transmedia Entertainment-Education to Offer Tourists a Meaningful Experience
verfasst von : Mara Dionisio, Valentina Nisi, Nuno Correia
Erschienen in: Interactive Storytelling
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Abstract
Interactive technologies provide the tools to empower audiences to participate in new interactive storytelling experiences applied to tourism. We envisage studying how transmedia entertainment-education experiences can expose tourists towards local pressing issues and social good while providing them with a rich entertaining and educating experience. We describe the research approach that leads to design and implementation of a bespoke transmedia entertainment education experience, composed by two interconnected components: an online participatory portal (“Há-Vita”) and a mobile context-aware story (Fragments of Laura). The experience was designed to encourage visitors to learn about Madeira’s rich natural heritage and develop knowledge and awareness about its history and biodiversity.