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2018 | OriginalPaper | Buchkapitel

Understanding the Adoption of Business Analytics and Intelligence

verfasst von : Frederico Cruz-Jesus, Tiago Oliveira, Mijail Naranjo

Erschienen in: Trends and Advances in Information Systems and Technologies

Verlag: Springer International Publishing

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Abstract

Our work addresses the factors that influence the adoption of business analytics and intelligence (BAI) among firms. Grounded on some of the most prominent adoption models for technological innovations, we developed a conceptual model especially suited for BAI. Based on this we propose an instrument in which relevant hypotheses will be derived and tested by means of statistical analysis. We hope that the findings derived from our analysis may offer important insights for practitioners and researchers regarding the drivers that lead to BAI adoption in firms. Although other studies have already focused on the adoption of technological innovations by firms, research on BAI is scarce, hence the relevancy of our research.

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Metadaten
Titel
Understanding the Adoption of Business Analytics and Intelligence
verfasst von
Frederico Cruz-Jesus
Tiago Oliveira
Mijail Naranjo
Copyright-Jahr
2018
Verlag
Springer International Publishing
DOI
https://doi.org/10.1007/978-3-319-77703-0_106

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