2000 | OriginalPaper | Buchkapitel
What’s in an Electronic Business Model?
verfasst von : Jaap Gordijn, Hans Akkermans, Hans Van Vliet
Erschienen in: Knowledge Engineering and Knowledge Management Methods, Models, and Tools
Verlag: Springer Berlin Heidelberg
Enthalten in: Professional Book Archive
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
An electronic business model is an important baseline for the development of e-commerce system applications. Essentially, it provides the design rationale for e-commerce systems from the business point of view. However, how an e-business model must be defined and specified is a largely open issue. Business decision makers tend to use the notion in a highly informal way, and usually there is a big gap between the business view and that of IT developers. Nevertheless, we show that conceptual modelling techniques from IT provide very useful tools for precisely pinning down what e-business models actually are, as well as for their structured specification. We therefore present a (lightweight) ontology of what should be in an e-business model. The key idea we propose and develop is that an e-business model ontology centers around the core concept of value, and expresses how value is created, interpreted and exchanged within a multi-party stakeholder network. Our e-business model ontology is part of a wider methodology for ebusiness modelling, called e3 -value, that is currently under development. It is based on a variety of industrial applications we are involved in, and it is illustrated by discussing a free Internet access service as an example.