Reshaping the Identity of University Museums: The Museo della Rappresentazione in Catania as Digital Innovation Hub for the Engagement of New Generations and the Development of the Territory

The contribution deepens the results of the innovative experiments carried out at the Museum of Representation pertaining to the Department of Civil Engineering and Architecture of the University of Catania, aimed at the preparation of the section on digital representation for the communication and enhancement of cultural heritage. The design took place according to a bottom-up participatory process that involved millenials and potential museum users - a sample of students from the Building Engineering-Architecture courses – who acted as protagonists of the process, investigated the concepts of “virtual museum”, “citizen science 2.0” and “open science” reinterpreting them according to a sustainable logic of reuse and optimization of digital assets linked to the so-called orange economy according to a continuous exchange of ideas and visions for the future. They were asked design the setting-up, to envision new contents/ways of communication even low cost solutions and easily accessible from the web for augmenting audience’s experience (in terms of immersivity and interactivity).