Skip to main content
Fachgebiete
Automobil + Motoren Bauwesen + Immobilien Business IT + Informatik Elektrotechnik + Elektronik Energie + Nachhaltigkeit Finance + Banking Management + Führung Marketing + Vertrieb Maschinenbau + Werkstoffe Versicherung + Risiko
DE
EN
Themenseiten
Organisationspsychologie Projektmanagement Marketing Smart Manufacturing
Bücher
Zeitschriften
Weitere Formate
Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards
Jetzt Einzelzugang starten
Zugang für Unternehmen
Referenzkunden
ATZ-Fachkongress

Chassis.tech plus 2024


4 Kongresse in einer Veranstaltung

Treffen Sie in München die Fachleute von Chassis, Lenkung, Bremsen sowie Reifen/Räder.
Erweiterte Suche
Anmelden
nach oben
Erschienen in:
Introduction Kapitel lesen Erstes Kapitel lesen

2020 | OriginalPaper | Buchkapitel

9. Key Elements of Nation Branding: The Importance of the Development of Local Human Capital in the UAE

verfasst von : Myriam Saad

Erschienen in: Human Capital in the Middle East

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

This chapter examines the main elements influencing nation branding and explores potential opportunities for the UAE to strengthen its nation branding. Although existing literature on the subject has analysed many developed and emerging countries, there has been surprisingly little work done on the UAE as a brand. Hence, this chapter investigates the best global practices which the UAE can take into account. It also identifies the main factors to focus on to improve nation branding.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Jetzt informieren
Vorheriges Kapitel Consequences of Mergers and Acquisitions and Their Effect on Employees: A Case Study from the Banking Industry in the UAE
Nächstes Kapitel E-Commerce Acceptance and Implementation Among Consumers in the UAE: An Opportunity to Build Human Capital for Future Jobs in Technology and Marketing
Literatur
Ababneh, K. I., & Hackett, R. D. (2019). The direct and indirect impacts of job characteristics on faculty organizational citizenship behavior in the United Arab Emirates (UAE). Higher Education, 77(1), 19–36.
Akotia, M. (2005). Country branding: an imperative for developing countries. IFE Psychologia: An International Journal, 13(2), 150–163.
Al Ariss, A., Koall, I., Ozbilgin, M., Suutari, V., & Özbilgin, M. (2012). Careers of skilled migrants: Towards a theoretical and methodological expansion. Journal of Management Development, 31(2), 92–101.
Alam, A., Almotairi, M., & Gaadar, K. (2013). Nation branding: An effective tool to enhance fore going direct investment (FDI) in Pakistan. Research Journal of International Studies, 25, 134–141.
Allagui, I., & Al-Najjar, A. (2018). From women empowerment to nation branding: A case study from the United Arab Emirates. International Journal of Communication, 12, 18.
Andrei, A. G. (2017). The impact of nation branding campaigns on country image. Case Study: Romania. Management & Marketing, 12(2), 222–236.
Anholt, S. (2000). Another one bites the grass: Making sense of international advertising. Wiley.
Anholt, S. (2003). Brand new justice: The upside of global branding. Elsevier.
Anholt, S. (2006). Public diplomacy and place branding: Where’s the link?
Anholt, S. (2007). What is competitive identity? In Competitive identity (pp. 1–23). London: Palgrave Macmillan.
Anholt, S. (2008). Editorial - Nation branding in Asia. Place Branding and Public Diplomacy, 4, 265–269.
Anholt, S. (2010). Definitions of place branding–Working towards a resolution.
Aronczyk, M. (2008). ‘Living the brand’: Nationality, globality, and the identity strategies of nation branding consultants. International Journal of Communication, 2, 25.
Aronson, J. (1995). A pragmatic view of thematic analysis. The Qualitative Report, 2(1), 1–3.
Baruch, Y., Altman, Y., & Tung, R. L. (2016). Career mobility in a global era: Advances in managing expatriation and repatriation. The Academy of Management Annals, 10(1), 841–889.
Blain, C., Levy, S. E., & Ritchie, J. B. (2005). Destination branding: Insights and practices from destination management organizations. Journal of Travel Research, 43(4), 328–338.
Browning, C. S. (2015). Nation branding, national self-esteem, and the constitution of subjectivity in late modernity. Foreign Policy Analysis, 11(2), 195–214.
Caldwell, D., & Freire, J. (2004). The differences between branding a country, a region and a city: Applying the brand box model. Journal of Brand Management, 12, 50–61.
Cerny, P. (1997). Paradoxes of the competition state: The dynamics of political globalization. Government and Opposition, 32(2), 251–274.
Danesi, M., & Perron, P. (1999). Analyzing cultures: An introduction & handbook. Indiana: Indiana University Press.
Dinnie, K. (2008). Nation branding. Amsterdam: Butterworth-Heinemann.
Dinnie, K. (2012). More than tourism: The challenges of nation branding in Asia. Global Asia, 7(3), 13–17.
Dinnie, K. (2015). Nation branding: Concepts, issues, practice. New York: Routledge.
Fan, Y. (2006). Branding the nation: What is being branded? Journal of Vacation Marketing, 12(1), 5–14.
Fan, Y. (2010). Branding the nation: Towards a better understanding. Place Branding and Public Diplomacy, 6(2), 97–103.
Fetscherin, M. (2010). The determinants and measurement of a country brand: The country brand strength index. International Marketing Review, 27, 466–479.
Foroudi, P., Melewar, T. C., & Gupta, S. (2014). Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting. Journal of Business Research, 67(11), 2269–2281.
Fougner, T. (2006). The state, international competitiveness and neoliberal globalisation: Is there a future beyond ‘the competition state’? Review of International Studies, 32(1), 165–185.
Gertner, D. (2007). Place branding: Dilemma or reconciliation between political ideology and economic pragmatism? Place Branding and Public Diplomacy, 3(1), 3–7.
Goodenough, W. H. (1971). Culture, language and society, modular publications (Vol. 7). Reading, MA: Addison-Wesley.
Hakala, U., Lemmetyinen, A., & Kantola, S. P. (2013). Country image as a nation-branding tool. Marketing Intelligence and Planning, 31(5), 538–556.
Herrero, Á., San Martín, H., & del Río Peña, A. (2015). Influence of country and city images on students’ perception of host universities and their satisfaction with the assigned destination for their exchange programmes. Place Branding and Public Diplomacy, 11(3), 190–203.
Hox, J. J., & Boeije, H. R. (2005). Data collection, primary vs. secondary. Encyclopaedia of Social Measurement, 1, 593–599.
Jacobsen, B. P. (2009). Investor-based place brand equity: A theoretical framework. Journal of Place Management and Development, 2(1), 70–84.
Jansen, S. C. (2008). Designer nations: Neo-liberal nation branding–brand Estonia. Social identities, 14(1), 121–142.
Kavaratzis, M. (2007). City marketing: The past, the present and some unresolved issues. Geography Compass, 1(3), 695–712.
Kerrigan, F., Shivanandan, J., & Hede, A. M. (2012). Nation branding: A critical appraisal of incredible India. Journal of Macromarketing, 32(3), 319–327.
Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management, 9(4), 249–261.
Lee, S., Toth, E. L., & Shin, H. (2008). Cognitive categorisation and routes of national reputation formation: US opinion leaders’ views on South Korea. Place Branding and Public Diplomacy, 4(4), 272–286.
Loo, T., & Davies, G. (2006). Branding China: The ultimate challenge in reputation management? Corporate reputation review, 9(3), 198-210.
Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
Nadeau, J., & Olafsen, A. H. (2015). Country image evaluations and migration intentions. Place Branding and Public Diplomacy, 11(4), 293–308.
Nye, J. S. (2004). Soft power: The means to success in world politics. New York: PublicAffairs.
Özkan, G. S. (2013). The Relationship between Current Deficit and Economic Growth: The Case of Turkey. International Journal of Economic Perspectives, 7(4).
Papadopoulos, N., & Heslop, L. (2002). Country equity and country branding: Problems and prospects. Journal of Brand Management, 9(4), 294–314.
Percy, L. (2008). Strategic integrated marketing communication. Amsterdam: Butterworth-Heinemann.
Pittz, T. G., Benson, P. G., Intindola, M., & Kalargiros, M. (2017). Opportunity or opportunism?: An examination of international recruitment via employer and nation branding strategies. Business and Professional Ethics Journal, 36(2), 157–176.
Raj, R., Griffin, K., & Morpeth, N. D. (Eds.). (2013). Cultural tourism. Wallingford: CABI.
Roozen, I., Chia, J., & Raedts, M. (2017). Does institutional nation branding exist in a Singaporean context? Place Branding and Public Diplomacy, 13(4), 325–347.
Saberi, D., Paris, C. M., & Marochi, B. (2018). Soft power and place branding in the United Arab Emirates: Examples of the tourism and film industries. International Journal of Diplomacy and Economy, 4(1), 44–58.
Silvanto, S., & Ryan, J. (2014). Relocation branding: A strategic framework for attracting talent from abroad. Journal of Global Mobility, 2(1), 102–120.
Silvanto, S., & Ryan, J. (2018). An investigation into the core appeals for nation branding to attract and retain talent to enhance a country’s competitiveness. Competitiveness Review: An International Business Journal, 28(5), 584–604.
Silvanto, S., Ryan, J., & McNulty, Y. (2015). An empirical study of nation branding for attracting internationally mobile skilled professionals. Career Development International, 20(3), 238–258.
Solimano, A. (2010). International migration in the age of crisis and globalization: Historical and recent experiences. Cambridge: Cambridge University Press.
Stephens Balakrishnan, M. (2008). Dubai – A star in the east. Journal of Place Management and Development, 1(1), 62–91.
Szondi, G. (2007). The role and challenges of country branding in transition countries: The central and eastern European experience. Place Branding and Public Diplomacy, 3(1), 8–20.
White, C. L. (2012). Brands and national image: An exploration of inverse country-of-origin effect. Place Branding and Public Diplomacy, 8(2), 110–118.
Zeineddine, C. (2017). Employing nation branding in the Middle East-United Arab Emirates (UAE) and Qatar. Management & Marketing, 12(2), 208–221.
Zeineddine, C., & Nicolescu, L. (2018). Nation Branding and its Potential for Differentiation in Regional Politics: The Case of the United Arab Emirates and Qatar. Management Dynamics in the Knowledge Economy, 6(1), 167–185.
Metadaten
Titel
Key Elements of Nation Branding: The Importance of the Development of Local Human Capital in the UAE
verfasst von
Myriam Saad
Copyright-Jahr
2020
Buch
Human Capital in the Middle East

Print ISBN: 978-3-030-42210-3

Electronic ISBN: 978-3-030-42211-0

Copyright-Jahr: 2020

DOI
https://doi.org/10.1007/978-3-030-42211-0_9

Premium Partner

    Bildnachweise