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2020 | OriginalPaper | Buchkapitel

Big Data Analysis as a Digital Service: Evidence Form Manufacturing Firms

verfasst von : Bojan Lalic, Ugljesa Marjanovic, Slavko Rakic, Marko Pavlovic, Tanja Todorovic, Nenad Medic

Erschienen in: Proceedings of 5th International Conference on the Industry 4.0 Model for Advanced Manufacturing

Verlag: Springer International Publishing

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Abstract

Digital disruption is propelling manufacturers to move on towards digital transformation and deliver digital services based on predictive analytics. The literature agrees that digital technologies (i.e. big data) facilitate the service innovation of manufacturers by creating digital servitization. However, little research has specifically focused on the empirical data that analyze use of digital technologies in manufacturing firms in terms of technological intensity. The present study investigates the interaction between big data analysis, as a digital service, and firm characteristics (i.e. firm size and technological intensity). Our analysis used the Serbian dataset of 240 manufacturing firms from the European Manufacturing Survey conducted in 2018. The empirical results show that, in manufacturing firms, digital service based on predictive analytics is highly utilized in medium size firms. Furthermore, results indicate that high technology manufacturing firms in Serbia are not yet utilizing digital technologies to facilitate the service innovation in comparison to other innovation intensity characteristics.

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Metadaten
Titel
Big Data Analysis as a Digital Service: Evidence Form Manufacturing Firms
verfasst von
Bojan Lalic
Ugljesa Marjanovic
Slavko Rakic
Marko Pavlovic
Tanja Todorovic
Nenad Medic
Copyright-Jahr
2020
DOI
https://doi.org/10.1007/978-3-030-46212-3_19

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