Social Media and Digital Technologies Among Pottery Makers and in the Sewing Sector

Creative industries are one of the most important areas of the global economy in the twenty-first century. Since the 1990s, they have been recognised as one of the fastest-growing sectors of industry and are now recognised as a key factor in the success of most developing and advanced economies. In today’s world, creative industries are considered from an entrepreneurial point of view. With the development of the digital age, cultural and creative products have influenced most aspects of people’s lives. These products are a combination of advanced business culture and excellent traditional culture. It is essential to pay attention to the creative cultural products due to their capacity for public acceptance, thanks to the cultural heritage of traditions and the need of communities to use those products in daily life, and they will face high economic capacity. To increase productivity in these industries, combining the dimension of innovation and technology with the application of digital technologies and social media to develop the sales market and introduce as many products as possible can be considered effective. This chapter introduces the creative industries and examines relevant issues in cultural and artistic products focusing on the pottery, ceramics, and sewing industries. It also analyses the digital technologies and social media to promote these products. The spatial domain of this research is Iran, which was conducted to investigate the current situation and the research issue in this geographical area.