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2021 | OriginalPaper | Buchkapitel

Local Retail Under Fire: Local Shopping Platforms Revisited Pre and During the Corona Crisis

verfasst von : Sören Bärsch, Lars Bollweg, Peter Weber, Tim Wittemund, Valerie Wulfhorst

Erschienen in: Innovation Through Information Systems

Verlag: Springer International Publishing

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Abstract

The digital transformation is threatening the local stationary retail sector. Local Shopping Platforms (LSPs) were considered as a promising approach to support local owner-operated retail outlets (LOOROs) with their digitalization, but they struggled in utilizing the special characteristics, like e.g., the locational advantages of the affiliated retailers. In this study, we assess the current state of LSPs in Germany in 2020 with the help of a structured content analysis and semi-structured telephone interviews, addressing also the impact of the Covid-19 crisis. Our results show that the preferential platform type has changed. The lockdown has significantly boosted the number of Store Locator Platforms as one type of LSP. Furthermore, it turned out that LSPs with a “Strictly Local Approach” introduce more location-based services than LSPs with a “Scaling Local Approach”.

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Vorheriges Kapitel E-Service Touchpoints for Jewelry Retailers: Customers’ Perceptions of a Digital Sales Desk
Nächstes Kapitel Towards the Digital Self-renewal of Retail: The Generic Ecosystem of the Retail Industry
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Metadaten
Titel
Local Retail Under Fire: Local Shopping Platforms Revisited Pre and During the Corona Crisis
verfasst von
Sören Bärsch
Lars Bollweg
Peter Weber
Tim Wittemund
Valerie Wulfhorst
Copyright-Jahr
2021
Buch
Innovation Through Information Systems

Print ISBN: 978-3-030-86789-8

Electronic ISBN: 978-3-030-86790-4

Copyright-Jahr: 2021

DOI
https://doi.org/10.1007/978-3-030-86790-4_10

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