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Erschienen in:
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2013 | OriginalPaper | Buchkapitel

13. Business Model Experimentation: What is the Role of Design-Led Prototyping in Developing Novel Business Models?

verfasst von : Sabine Brunswicker, Cara Wrigley, Sam Bucolo

Erschienen in: The Experimental Nature of New Venture Creation

Verlag: Springer International Publishing

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Abstract

Recently, ‘business model’ and ‘business model innovation’ have gained substantial attention in management literature and practice. However, many firms lack the capability to develop a novel business model to capture the value from new technologies. Existing literature on business model innovation highlights the central role of 'customer value'. Further, it suggests that firms need to experiment with different business models and engage in 'trail-and-error' learning when participating in business model innovation. Trial-and error processes and prototyping with tangible artifacts are a fundamental characteristic of design. This research explores the role of design-led innovation in facilitating firms to conceive and prototype novel and meaningful business models. It provides a brief review of the conceptual discussion on business model innovation and highlights the opportunities for linking it with the research stream of design-led innovation.

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Vorheriges Kapitel Wikipedia: Harnessing Collaborative Intelligence
Nächstes Kapitel Taking Advantage of Experiments to Run Technology Companies: The Shimmer Research Case
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Metadaten
Titel
Business Model Experimentation: What is the Role of Design-Led Prototyping in Developing Novel Business Models?
verfasst von
Sabine Brunswicker
Cara Wrigley
Sam Bucolo
Copyright-Jahr
2013
Buch
The Experimental Nature of New Venture Creation

Print ISBN: 978-3-319-00178-4

Electronic ISBN: 978-3-319-00179-1

Copyright-Jahr: 2013

DOI
https://doi.org/10.1007/978-3-319-00179-1_13

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