2015 | OriginalPaper | Buchkapitel
13.6 Pricing and Countertrade (Pricing & Barter): Contemporary Issues in Pricing
An Enigma in Modern Societies: Barter Exchange and Countertrade
verfasst von : Peter Liesch, Rod St Hill, Dawn Birch
Erschienen in: Proceedings of the 1995 World Marketing Congress
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Modern domestic barter systems are operating in Australia at the local community level, and at the national level for business exchanges. The Australian Government, and Australian firms practise countertrade at the international level. These exchange regimes appear to have become institutionalised in an economic system which is organised on the primacy of market exchange based on price as the co-ordinating device. In this paper, possible explanations for this enigma are presented.