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2016 | OriginalPaper | Buchkapitel

PATHY: Using Empathy with Personas to Design Applications that Meet the Users’ Needs

verfasst von : Bruna Moraes Ferreira, Simone D. J. Barbosa, Tayana Conte

Erschienen in: Human-Computer Interaction. Theory, Design, Development and Practice

Verlag: Springer International Publishing

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Abstract

The importance of User Experience has been increasingly recognized in the context of developing interactive applications. The Personas technique aims to help designers to better understand users’ needs. However, various Personas techniques use too much information and the textual description template does not explicitly guide designers in identifying functionality and features of the applications. Therefore, some designers have questioned the usefulness of the technique, limiting its acceptance and adoption. In this context, we proposed the PATHY technique, combining Personas and Empathy Maps in a novel approach. We conducted an empirical study to determine the participants’ perception about the usefulness and ease of use of the technique. We analyzed the participants’ quantitative and qualitative answers. The study showed that PATHY was considered both easy to use and useful. Furthermore, the results of the study offer insights for further improvements of the technique.

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Metadaten
Titel
PATHY: Using Empathy with Personas to Design Applications that Meet the Users’ Needs
verfasst von
Bruna Moraes Ferreira
Simone D. J. Barbosa
Tayana Conte
Copyright-Jahr
2016
DOI
https://doi.org/10.1007/978-3-319-39510-4_15